Driven by BLE innovation and demand for real-time tracking, the Bluetooth IoT chipset market is reportedly set to nearly double by 2030.
The global Bluetooth IoT chipset market is projected to almost double in size, growing from $7.2 billion in 2024 to $14.2 billion by 2030, according to a recent report by IoT Analytics. It forecasts a compound annual growth rate (CAGR) of 9.9% over the period, reflecting a maturing but expanding market.
The data highlighted that although the pace of growth has slowed from the 26% CAGR recorded between 2020 and 2024, demand remains strong across enterprise and consumer applications. The slowdown reflects increasing saturation in core IoT markets such as wearables, smart home devices, and audio accessories.
The study identifies three key factors driving market growth. First, the continued integration of Bluetooth Low Energy (BLE) into cost- and power-sensitive devices such as sensors, meters, locks, remotes, and medical patches. BLE-based system-on-chips (SoCs) and microcontroller units (MCUs) developed by companies like Nordic Semiconductor, Silicon Labs, and Texas Instruments are helping reduce cost and energy consumption while enabling efficient connectivity.
Second, the widespread adoption of Bluetooth-based Real-Time Location Systems (RTLS) is reshaping industries such as healthcare, logistics, and manufacturing. Hospitals, warehouses, and factories are utilising BLE-enabled tracking systems to locate patients, equipment, and inventory with an accuracy of up to 1–2 meters.
Third, the rollout of Bluetooth 5.4 is expected to accelerate the deployment of electronic shelf labels (ESLs) in retail. The standard’s new Periodic Advertising with Responses (PAwR) feature supports large-scale, low-power networks for real-time updates. Retail giants such as Walmart, Carrefour, and Sobeys are already pursuing nationwide rollouts, adding tens of millions of ESLs between 2026 and 2028.
The report also highlights growing adoption of battery-free ambient IoT sensors for pallet tracking, with Walmart and Israel-based Wiliot leading deployments that could track up to 90 million pallets by 2026.
