Chasing a ₹1 billion goal, UltraLED is betting big on India with experience centres, a ₹2.5 billion Andhra Pradesh plant, localisation efforts, and nationwide expansion.
UltraLED Displays, the newly launched LED display brand backed by Titan Intech, is planning an aggressive India expansion strategy with experience centres, manufacturing investments, and a strong focus on localisation as it aims to become a ₹1 billion company within the next five years.
Speaking exclusively about the company’s roadmap, Su Piow Ko, Managing Director at Titan Intech Ltd, revealed plans to establish experience centres across major Indian cities, including Delhi, Mumbai, Hyderabad, Bengaluru, and Kolkata, during the first phase of expansion. “These centres will eventually expand into Tier-2 cities over the next 12 to 24 months to support growing infrastructure demand across India”, he added.
“We believe in engagement and experience. Customers may know the brand through social media or articles, but they must experience the product physically before making decisions,” Ko said.
The experience centres will function as integrated hubs for product demonstrations, technical consultation, partner training, pre-sales support, and after-sales servicing. The centres will also house meeting rooms, training facilities, and service workshops.
Ko disclosed that each experience centre may require investments ranging from ₹ 5 million to ₹20 million, depending on location, size, and product portfolio. Premium cities such as Delhi, Mumbai, and Bengaluru are expected to feature advanced display technologies and professional solutions.
UltraLED is also strengthening its distribution network through regional distributors and system integrators. The company plans to appoint five to seven regional distributors nationwide while collaborating with large system integrators handling projects worth ₹1 billion to ₹2 billion annually.
The company’s key target sectors include retail, corporate, government command-and-control centres, broadcasting, transportation infrastructure, airports, railways, and education.
With significant market expansion, UltraLED has also planned to scale up hiring across sales, technical support, pre-sales, installation, and service functions. Ko shared that the company plans to gradually collaborate with colleges and institutions to build research and development capabilities in India.
On the manufacturing front, UltraLED confirmed plans for a ₹2.5 billion manufacturing investment in Andhra Pradesh, an initiative being developed with Titan Intech. The company currently operates a smaller production line in Hyderabad and plans to commission additional lines after July, followed by a fully automated production setup by the end of the year.
The larger mass manufacturing facility in Andhra Pradesh is expected to become operational between early and mid-2027.
Ko highlighted that its business model spans the entire LED display value chain, including design, manufacturing, sales, and services. The company currently focuses primarily on the domestic Indian market and expects discussions of international expansion to begin only after the second half of 2027.
He also explained supply chain development as the biggest challenge facing India’s LED display industry. According to him, the sector depends on more than 700 components, including LED chips, drivers, semiconductors, and high-density PCBs, many of which still rely heavily on imports.
To reduce supply chain dependency, UltraLED is working on technology transfer, local sourcing of cabinets, cables, connectors, and eventually PCB and semiconductor-related capabilities within India.
UltraLED also urged greater collaboration among LED display manufacturers and policy-level support to reduce import duties on raw materials and components, thereby accelerating localisation.
Looking ahead, the company plans to expand beyond traditional retail and corporate display markets into professional display solutions, home cinema, and consumer-focused display products over the next three to five years.
