A bold premium push is unfolding as BYD gears up for India in 2026, with new models and shifting buyer trends hinting at a bigger play in motion.
BYD is targeting double-digit growth in India by 2026.
The company will continue to focus on the premium EV segment while also evaluating the potential introduction of plug-in hybrid vehicles.
Speaking at the inauguration of PPS Motors’ BYD showroom in Moti Nagar, Delhi, Rajeev Chauhan, Head of EV Business at BYD India, said the company plans to expand its product pipeline. Multiple models are currently at different stages of readiness for the Indian market.
He added that BYD has four global models relevant for India, out of which two have already received regulatory approvals. On growth outlook, Chauhan said the company expects at least double-digit growth in 2026, with further plans depending on market conditions.
Market trends show a shift in buyer behaviour, with more consumers opting for EVs as second or third vehicles. There is also growing interest among younger, aspirational buyers entering the segment.
According to PPS Motors Managing Director Rajiv Sanghvi, the EV passenger vehicle market has been growing at around 75–80%.
This growth is supported by improvements in charging infrastructure and increased consumer awareness.
He noted that German luxury brands once dominated premium aspirations, but BYD is now emerging as a preferred choice for a new generation.
In India, BYD continues to position itself firmly in the premium EV space.
Models such as the Seal are driving both volumes and brand visibility.
The company said demand for the model remains strong. Despite rising competition and new entrants, BYD does not plan to dilute its premium positioning in the near term.
