Europe’s EV crown shifts as BYD edges past Tesla, riding a 169 per cent surge in electric and hybrid sales—reshaping the power dynamics in a booming market.
Chinese automaker BYD has outsold Tesla in Europe’s battery-electric vehicle (BEV) segment for the first time, marking a shift in the region’s electric vehicle market.
A Bloomberg report cited that, according to data from Jato Dynamics, BYD registered 7231 BEVs in April, up 169 per cent from the same period last year. Tesla, long the leader in Europe’s EV sector, followed closely behind but saw registrations fall by 49 per cent.
The analysis called it a turning point. Although the monthly gap is narrow, it is significant to Tesla’s longstanding dominance in Europe.
BYD has now entered the top 10 EV brands in Europe, including EU countries and the UK. The company’s overall success is even more pronounced when plug-in hybrid vehicles are included. In April, total registrations for BYD—across all electrified models—soared 359% year-on-year.
While Tesla struggles, Europe’s wider EV market is growing. Industry-wide EV registrations rose 28% last month. Volkswagen increased its electric sales by 61%, and Skoda, part of Volkswagen Group, tripled its EV output.
BYD is preparing to expand further with the Dolphin Surf hatchback. Priced under €23,000, it aims to compete with budget-friendly European models. The launch includes a limited offer of €19,990 in Germany through June.
As BYD adapts to new EU tariffs by pushing both BEVs and plug-in hybrids, its dual-strategy appears to be paying off. With Tesla on the back foot and European brands facing stiffer competition, China’s leading carmaker is reshaping the landscape of the continent’s EV transition.