Celanese kicks off major shake-up, selling Micromax—a key player in heat-resistant materials for microelectronics—as it sharpens focus on core business strengths.
US’s Celanese has begun divesting non-core assets with the announcement of the Micromax brand sale. Micromax, known for its thick ink film and ceramic products for electronics manufacturing, serves aerospace, healthcare, and transportation sectors due to its high heat resistance and durability in tough environments.
Originally launched by DuPont de Nemours in September 2022 under the Microcircuit and Component Materials name, Micromax was transferred to Celanese following its $11 billion acquisition of DuPont’s mobility and materials segment. This sale included the microcircuit and component materials brand.
Celanese President and CEO Scott Richardson revealed the Micromax transaction during a May 6 earnings call, explaining the decision to make the news public amid strong interest from potential buyers. He described Micromax as the first in a series of planned divestitures to streamline the company’s focus.
Earlier, in February, Richardson highlighted that Celanese has been actively pursuing asset sales to align with its core business. He referenced the Nutrinova joint venture with Mitsui & Co. as an example of the company’s divestiture strategy.
The company is reviewing its portfolio of synthetic plastics and polymeric materials, including those used in electronic applications, as part of its strategy to streamline operations.
Richardson emphasised that assets not aligned with Celanese’s core business will be considered for divestment to strengthen the company’s financial position.
