Slashing features to cut costs, Dacia introduces Hipster EV prototype as Europe debates new small-car category.
Dacia, Renault’s low-cost brand, has unveiled a prototype electric mini-car priced at under €15,000, aiming to compete directly with budget-friendly Chinese electric vehicles.
The compact three-door model, named the “Hipster Concept,” measures just three metres in length and weighs under 800kg. With a top speed of around 90 km/h and a range of 150 km, the car is designed for everyday urban and suburban use. According to Dacia, most European drivers cover less than 40 km daily at moderate speeds, making the Hipster’s pared-down specifications sufficient for regular travel.
To keep costs low, the Hipster abandons many conventional features. It offers manual windows, canvas seating, door straps instead of handles, and a single colour scheme. This radical simplicity, Dacia argues, is key to delivering affordable mobility.
The launch coincides with calls from Renault and Stellantis for the EU to establish a new small-car category, similar to Japan’s Kei Cars, with fewer mandatory safety and regulatory requirements. Proponents say such rules would cut production costs, lower weight and increase affordability, while maintaining safety for short-distance driving.
Dacia executives stressed the model would only move to mass production if regulations allow and if the car is built in Europe. Talks on the proposed new category are ongoing, but Dacia says it is “ready” should the opportunity arise.
