Beyond fragmented systems and manual firefighting, the Hyderabad startup’s fresh funding fuels its AI-powered push to unify factory intelligence and drive automated decision-making across manufacturing.
Workroom Automation, a Hyderabad-based connected factory platform, has raised ₹62 million in a seed funding round led by Equirus InnovateX Fund, with participation from Astir Ventures, Venture Catalysts Group, and several angel investors.
This marks the company’s first institutional fundraise since its inception in 2022.
According to the startup, the funding will be directed towards accelerating product development, strengthening the core platform, and scaling market expansion. A key priority is advancing the proprietary AI Planning Engine, which enables real-time optimisation of production plans by integrating data across ERP, MES, machines, and shopfloor workflows.
The company also intends to invest in enterprise sales, partnerships, and customer success capabilities to support wider adoption.
Workroom Automation was founded by Abhinav Atthota and Rohan Agarwal to address the challenges of fragmented manufacturing systems. Traditional operations often rely on disparate software and manual processes, making real-time decision-making difficult.
The platform acts as a central intelligence layer, connecting and contextualising factory data to drive automated execution. Unlike conventional MES tools, Workroom is designed as an intelligent orchestration system, enabling factories to move from reactive planning to proactive automation.
Equirus InnovateX Fund’s Sadhika Agarwal said the investment reflects confidence in the platform’s ability to cut through operational complexity and deliver meaningful improvements in manufacturing efficiency.
“What drew us to Workroom is not just the platform’s depth, but the founders’ clarity on where the real bottleneck sits,” she noted.
Early deployments span automotive, electronics, industrial machinery, and consumer goods, with several enterprises expanding usage across multiple factories.
Looking ahead, Workroom aims to deepen its presence among medium- and large-scale manufacturing enterprises, scaling deployments and advancing capabilities in agentic planning, root cause analysis, and orchestration.
The company’s long-term vision is to establish itself as the single operating system for global manufacturers, enabling fully automated, self-driving factory ecosystems.
