The luxury carmaker is entering the EV segment with the five-seat Luce, aiming to attract affluent buyers seeking performance, technology and practicality.
Ferrari has unveiled its first fully electric vehicle, marking a significant step in the luxury sports car maker’s history as it expands into the premium EV segment.
Called Luce, which means “light” in Italian, the new model is a four-door, five-seat electric vehicle designed to combine Ferrari’s performance heritage with everyday practicality. The car was developed with input from renowned designer Jony Ive and his creative collective LoveFrom.
Priced at €550,000, the Luce is aimed at wealthy customers looking for a high-performance electric vehicle that can also accommodate family needs. The model offers spacious seating, advanced technology features and a 600-litre boot. Customer deliveries are expected to begin in the fourth quarter of 2026.
Ferrari CEO Benedetto Vigna described the vehicle as the result of five years of development, highlighting the company’s efforts to create an electric Ferrari without losing the emotional appeal associated with the brand.
To maintain a distinctive driving experience, Ferrari has incorporated technology that enhances the natural sounds and vibrations generated by the electric powertrain. The company hopes this approach will help attract a new generation of buyers who are increasingly comfortable with electric mobility and digital technologies.
The Luce is powered by four electric motors, one at each wheel, producing more than 1,000 horsepower. Ferrari said the vehicle can exceed a top speed of 310 km/h while offering a driving range of more than 500 kilometres on a single charge.
The launch could also help Ferrari strengthen its position in markets such as China, where electric vehicles are widely adopted and large petrol-powered cars face higher taxes.
In terms of design, the Luce departs from Ferrari’s traditional sports car styling with a larger body and expansive glass elements. Inside, the cabin combines premium materials such as leather, glass and anodised aluminium with a mix of digital interfaces and physical controls, blending modern technology with Ferrari’s luxury craftsmanship.
