Microchip And Partners Unveil ASA-ML Camera Ecosystem In Japan

Revolutionising Japan’s car tech, an open-standard camera platform emerges as Microchip, Nippon Chemi-Con, and NetVision join forces to drive ASA-ML into ADAS systems.

Microchip Technology has partnered with Nippon Chemi-Con and NetVision to launch Japan’s first ASA-ML camera development ecosystem. The collaboration supports the growing demand for standardised, open-camera connectivity in advanced driver-assistance systems (ADAS).

The platform is built on the Automotive SerDes Alliance Motion Link (ASA-ML) standard. It features Microchip’s VS775S serializer/deserializer chipset, which enables high-speed video transmission with integrated link-layer security, meeting Japan’s evolving vehicle cybersecurity requirements.

According to the company, its aim is to accelerate the shift away from proprietary camera systems, which limit compatibility and supply-chain flexibility.

“We were first to market with an ASA-ML chipset through our acquisition of VSI,” said Kevin So, Vice President at Microchip. “Now, we have partnered with leaders like Nippon Chemi-Con and NetVision to help Japanese OEMs adopt the standard more easily.”

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The ecosystem includes Nippon Chemi-Con’s CDTrans camera module, which is integrated with the VS775S chip, and NetVision’s NV061 development and emulation board.

These tools allow engineers to simulate and test video links, improving reliability and speeding up system integration.

“Open, standard-based solutions are critical for the automotive industry,” said Katsunori Nogami, CTO at Nippon Chemi-Con. “This collaboration provides Japanese OEMs with tools that support scalable, cross-vendor camera systems.”

Kenji Kudo, Engineering Director at NetVision, noted that current in-vehicle camera development is limited by proprietary connectivity protocols.

“Our ASA-ML-based development platform, coupled with Microchip’s serializer, addresses this issue by supporting interoperability and evaluation across multiple suppliers,” he said.

The ASA-ML standard, supported by more than 150 members globally—including OEMs, Tier 1 suppliers, and semiconductor companies—aims to streamline camera integration and reduce costs by promoting multi-vendor compatibility.

Microchip and its partners are demonstrating the new system at the Automotive Ethernet Tech Days in Kyoto on 3–4 July.

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Shubha Mitra
Shubha Mitra
Shubha Mitra is an Assistant Editor at EFY, keenly interested in policies and developments shaping the electronics business.

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