As investors watch AI beyond data centres, CES will test whether tech giants can turn innovation into mass market demand.
Major technology companies including NVIDIA, Lenovo and Samsung are set to gauge global appetite for artificial intelligence powered devices at the Consumer Electronics Show in Las Vegas, as the industry looks for fresh growth drivers in 2025.
CES, which opens next week, is expected to showcase a wide range of AI focused products, from advanced chips and personal computers to smart glasses and next generation gadgets. The event comes as companies seek to convince consumers and businesses that AI features can deliver tangible benefits beyond early hype.
NVIDIA, the world’s leading AI chipmaker, is likely to be one of the most closely watched exhibitors. Its chief executive Jensen Huang has become a prominent figure at CES, where he is expected to highlight new hardware and partnerships aimed at expanding the use of AI across industries. The company has already benefited from soaring demand for data centre chips, but analysts say broader adoption in consumer devices remains a key test.
Lenovo and Samsung are also expected to push AI enabled laptops, smartphones and wearables, as manufacturers race to integrate AI directly into devices rather than relying solely on cloud based services. Several firms are tipped to unveil upgrades focused on productivity, battery efficiency and personalised user experiences.
However, industry watchers caution that consumer enthusiasm may take time to build. Past CES launches have sometimes failed to translate into strong sales, particularly for experimental devices such as smart glasses and home robots.
With investors closely tracking whether AI can sustain momentum beyond data centres, CES will serve as an early indicator of how convincingly tech giants can turn AI innovation into mass market demand in the year ahead.
