As Amazon India’s leadership shake-up continues, Ranjit Babu, head of consumer electronics, exits, signaling more changes amid tough market competition.
Ranjit Babu, the head of consumer electronics at Amazon India, has reportedly resigned, marking another change in the company’s leadership. According to a report by the Economic Times, this departure follows the recent exit of Manish Tiwary, the former head of Amazon India, and comes amidst ongoing restructuring at the e-commerce giant.
Babu, who has been with Amazon for over a decade, played a critical role in the company’s success in India, particularly while leading Cloudtail, Amazon’s largest seller in the country. His resignation was confirmed by an ET source, though Amazon has not commented publicly on the matter.
In December 2023, Babu took on additional responsibilities after Noor Patel, a senior executive, moved to Amazon’s US operations. This year, he was promoted to lead the consumer electronics division, overseeing key categories like smartphones, which generate substantial sales for the company.
Babu’s departure follows as recently Samir Kumar, a longtime Amazon veteran, has replaced Tiwary as the head of Amazon India. The company is facing challenges in key markets and categories, and rivals like Flipkart are continuing to strengthen their positions. Several other senior executives, including Gaurav Arora and Suresh John, have also exited the company.
In terms of financial performance, Amazon Seller Services, the Indian marketplace arm, reported a 14% increase in operating revenue in the last financial year, reaching ₹254.06 billion. The company also reduced its net loss by 28%, to ₹34.69 billion. However, while revenue growth has been steady, it lags behind the rapid growth seen during the pandemic.
Amazon Seller Services primarily generates revenue from third-party services, subscriptions, advertising, and digital content licensing. In FY24, it received ₹830 crore in funding, with another ₹16.6 billion in FY25. Other units like logistics and payments saw moderate growth and reduced losses.
