Seeking to leverage the rising demand for AI, GlobalLogic names LuJean Smith as CMO, tasking the marketing veteran with amplifying the brand, VelocityAI offerings, and Hitachi Group synergies.
GlobalLogic has appointed LuJean Smith as its new Chief Marketing Officer (CMO), effective 6 January 2026. The company said the move is aimed at strengthening its global brand and growth as demand for AI-led digital engineering rises.
Smith joins GlobalLogic, a Hitachi Group company, with nearly 30 years of marketing leadership experience across technology and consulting. She will report directly to the president and chief executive, Srini Shankar.
In her new role, Smith will lead GlobalLogic’s worldwide marketing strategy. The focus will be on reinforcing the company’s standing as a digital engineering partner to large global enterprises. She will oversee multi-channel campaigns, promote the firm’s AI-driven service portfolio, and highlight collaboration across the Hitachi Group.
The company also stated that a central priority will be expanding GlobalLogic VelocityAI. The company describes this as a comprehensive suite of AI-powered offerings designed to support clients across the product lifecycle.
Moreover, marketing efforts will also underline how GlobalLogic’s capabilities align with Hitachi’s broader digital and industrial ambitions.
Srini Shankar said Smith’s appointment comes at a critical point for the business. “LuJean is a proven strategist and a transformative leader,” he said. “Her experience will be invaluable as we scale our impact and amplify GlobalLogic’s leadership in an AI-first world.”
Smith has held senior marketing and communications roles at several multinational firms, including GE, Siemens, Accenture and Cognizant. Her background includes corporate positioning, brand transformation and translating complex technologies into clear customer value propositions.
She said GlobalLogic is operating at a moment of significant change for enterprises. “Organisations across every industry are seeking to harness generative, agentic and physical AI. GlobalLogic’s focus on ‘Engineering Impact’, combined with the strength of ‘One Hitachi’, creates a unique opportunity to help clients lead in this new phase of digital innovation,” said Smith.
GlobalLogic said Smith will also work closely with teams across the Hitachi Group to present a unified market narrative. The company aims to demonstrate how its digital engineering expertise complements Hitachi’s scale in infrastructure, manufacturing and IT services.
