Fuelled by demand for premium products, rising incomes, AI tech, and innovation, India’s appliances sector eyes 10-15% growth in 2025, backed by economic and policy boosts, says report.
India’s appliances and consumer electronics sector reportedly anticipates a 10-15% growth in 2025, driven by the ongoing premiumisation trend, rising incomes, and a shift towards energy-efficient, connected products featuring advanced technologies like AI.
According to a prediction by the PTI, this follows a strong recovery in 2024, when the industry overcame challenges, such as escalating raw material costs, price hikes, and supply chain issues while embracing innovation and technology.
The industry, contributing 0.6% to the nation’s GDP, is transforming towards higher-end products, with the average selling price rising. Economic growth, urbanisation, real estate expansion, and increased penetration in smaller markets such as tier-III cities are further propelling the sector.
The report highlighted different points of view from industry experts. Kamal Nandi, Executive Vice President at Godrej Appliances, projected a growth of 12-15% in 2025, with a focus on products that offer higher energy efficiency and connectivity.
Panasonic’s Manish Sharma highlighted the role of new-age technologies like AI, IoT, and automation in shaping the future while emphasising the impact of policies like the production-linked incentive (PLI) schemes.
The Consumer Electronics and Appliances Manufacturers Association (CEAMA) President Sunil Vachani applauded the industry’s push for localisation and innovation to position India as a global manufacturing hub.
Meanwhile, the sector also benefits from initiatives like Make in India and PLI, which drive domestic manufacturing and attract global investments.
The demand for premium appliances, including high-capacity washing machines and advanced refrigerators, continues to grow.
Companies like Voltas and Haier India expect continued growth, fuelled by rising consumer interest in feature-rich, high-quality products. Industry leaders also foresee India’s electronics manufacturing sector, valued at over US$120 billion, playing an important role in global supply chains.
