Samsung plans to climb the ladder in the Indian market with its all-new Galaxy Tab S4 series with the 2-in-1 feature of adapting from tablet to desktop
Samsung India has announced that it is eyeing to increase its market share in the tablet-PC segment by the end of December 2018. The electronics major recently introduced its premium Galaxy Tab S4 series priced at Rs. 57,900. This new release houses the feature of converting the tablet to a desktop whenever required.
Aditya Babbar, general manager, Samsung India informed that the new tablet was introduced with the purpose of cement the work-productivity network. He added that the electronics giant’s aim was to double its market share in the tablets segment.
Samsung India
Samsung owns around 47 per cent market share in India. Samsung was reported to bag the second highest market share of 21 per cent in tablet PC segment. Lenovo secured the top position with a 23 per cent market share in the first quarter of 2018. The Samsung India managing head also shared the company’s plan to get ahead of its rivals by tapping into the festive season sales. For this, it has joined with e-commerce sites like Amazon, Flipkart and a few more, apart from the offline outlets. The company is eyeing to lead the sales this festive season.
Samsung Galaxy Tab S4
According to market reports, Samsung has a 29 per cent share in the tablet-PC segment. With the launch of Samsung Galaxy Tab S4, it has planned to raise its sales to two-folds. The new tablet houses automated keyboard ‘Dex’ and stylus S Pen. Its feature allowing the user to convert the tab to PC further adds on to its versatility. It has a battery of 7,300 mAH and has increased the screen size by 32 per cent.
The tab-PC sales are increasing by 9 per cent CAGR according to Samsung India’s general manager and it is projected to grow at a faster pace. He believes Samsung will be able to sell off around 31.4 million tablet-PC units by 2021.
