Pivoting to smart and AI enabled devices, Samsung aligns its India manufacturing strategy with next generation product development.
Samsung Electronics is planning to establish India as a major technology and manufacturing hub as part of a strategic shift towards smart, artificial intelligence driven devices, according to senior executives. The move aligns with the government’s production linked incentive PLI scheme and reflects Samsung’s intent to deepen its manufacturing footprint in the country amid global supply chain realignments.
The South Korean electronics major is increasingly focusing on India as a core pillar of its long term manufacturing and export strategy, with smartphones, televisions and appliances forming the backbone of its operations. Executives said India’s scale, policy support and growing domestic demand make it a key market for both production and innovation.
Samsung currently exports appliances from India to neighbouring countries, including Bangladesh, Sri Lanka and Nepal. The company is now looking to expand its role beyond assembly to higher value manufacturing, with a stronger emphasis on localisation of components and integration of advanced technologies.
The strategy comes as Samsung pivots towards smart and AI enabled devices across its product portfolio. Company officials noted that artificial intelligence would be embedded across smartphones, televisions and home appliances, enabling more personalised and connected user experiences.
While acknowledging near term challenges from global trade uncertainties and shifting consumer demand, Samsung executives said India remains central to the company’s growth plans. The firm expects the Indian market to outperform broader global electronics demand over the medium term.
Samsung is also evaluating opportunities to enhance its supplier ecosystem in India, encouraging local partners to scale capabilities in line with global standards. The company said investments under the PLI framework would support manufacturing scale, innovation and exports, positioning India as a hub in Samsung’s value chain.
