To accelerate software-defined vehicle development, Tata Elxsi partners with Qualcomm using Snapdragon Digital Chassis and virtual SoCs, set to showcase their next-gen tech at CES 2025.
Tata Elxsi has recently announced a collaboration with Qualcomm Technologies to advance software-defined vehicle (SDV) technology. The partnership aims to utilise Qualcomm’s Snapdragon Digital Chassis solutions to develop virtual electronic control units (ECUs) models for cloud-native automotive applications.
This collaboration is set to be highlighted at the Consumer Electronics Show (CES) 2025, now happening in Las Vegas, the United States. There, Tata Elxsi will showcase its AVENIR SDV suite, integrated with Qualcomm’s Snapdragon Ride Flex system-on-chip (SoC).
The demonstration will feature real-world applications, including mixed-critical workloads for infotainment and advanced driver assistance systems.
According to the company, integrating Snapdragon virtual SoCs is expected to revolutionise the SDV development process, allowing faster software development and validation.
By reducing reliance on hardware, Tata Elxsi aims to streamline product development and shorten time-to-market for advanced mobility solutions across passenger, commercial, and off-highway vehicles. This cloud-based approach will also enable automotive R&D teams to focus on software rather than hardware, accelerating innovation in the SDV space.
Shaju S, Vice President and Head of Tata Elxsi’s Transportation Business Unit, stated, “Tata Elxsi’s AVENIR suite with Snapdragon Digital Chassis solutions offer a high-performance, scalable solution for automakers to realise next generation of SDVs.”
Laxmi Rayapudi, VP of Automotive Software Product Management at Qualcomm Technologies, noted the benefits of the collaboration for developers, saying, “The demonstration of enabling Snapdragon virtual SoCs for early development in a cloud-native environment offers the developer community early access to target hardware and reduces time to market for new application development.”
Both companies highlighted that this partnership will provide a scalable path for the automotive industry’s digital transformation.
