Tata Motors partners with Tamil Nadu, invests Rs 9,000 crore to facilitate the manufacture and export of EVs based on JLR’s EMA model to international markets.
Tata Motors Group is set to partner with the Tamil Nadu government by signing a Memorandum of Understanding (MoU) to establish a cutting-edge EV manufacturing facility within the state’s border. Tata Motors also plans to invest around Rs 9,000 crore to boost its Ev production. To make Tamil Nadu a hub for the production and export of electric vehicles (EVs) based on Jaguar Land Rover’s (JLR) Electrified Modular Architecture (EMA) platform to international markets. In addition to this, the investment could potentially create up to 5,000 new job opportunities in the region.
Industries Minister, TRB Rajaa revealed that the agreement with Tata Motors is not only a key step towards enhancing industrial development. This was the first time that the government has attracted two mega investments for automobile manufacturing with a span of two months. He adds that the state government have garnered investment of Rs 8.65 trillion.
According to sources, Tata Motors also plans to expand its production of EVs at Dharwad (Karnataka), Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow(Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat). Sources also suggest that the facility will likely serve as a hub for exporting EVs based on Jaguar Land Rover’s (JLR) Electrified Modular Architecture (EMA) platform to international markets.
The development comes as Tata Motors aims to leverage its globally competitive EV technology and capitalise on the increasing global demand for electric vehicles.
Through its passenger EV arm, TPEM, has already launched models based on its indigenous EV architectures and plans to introduce the premium Avinya series based on JLR’s EMA platform through a technology-sharing agreement.
The new Tamil Nadu plant is expected to produce both JLR models and Tata’s own EVs built on the EMA platform, serving both domestic and international markets.
The Corporate Social Responsibilities (CSR) concept activities first showcased in 2014 in India, is an uncompromising vision of electric mobility that is engineered to ensure a sustainable and low-carbon future besides establishing a strong presence in the electric mobility space.
The project is subject to various factors, including approval from Tata Motors’ board of directors and the execution of binding agreements between the parties involved.
Tata Motors emerges as a dominant force, commanding a substantial 72 per cent market share. The company sold 34,000 EVs in the first half of 2023. Ir further aims to launch four more models in 2024, while also aiming to transit 50 per cent of its workforce to EV manufacturing by 2027.
