Through boosting capacity and adding appliances, Videotex targets ₹10 billion revenue by 2029, as it eyes global markets and deeper brand partnerships.
Domestic TV original design manufacturer (ODM) Videotex is targeting ₹10 billion in revenue over the next four years. According to the Economic Times, the company plans to double its topline through capacity expansion and diversification into the growing appliances segment.
Currently operating two manufacturing units in Greater Noida, Videotex recorded ₹4.09 billion in revenue in FY 2023–24 and expects to reach ₹4.7 billion this fiscal. The company has already achieved a production capacity of 2.2 million units per year. In Phase II of its expansion, this will rise to 3.2 million units, with a focus on high-end LED solutions, including Mini LED TVs.
Videotex Director Arjun Bajaj to ET that the company is investing ₹1 billion to boost R&D and manufacturing capabilities, including AI integration and advanced injection moulding.
It also plans to introduce two or three new appliance categories and manufacture larger screen sizes such as 75-inch, 86-inch, and 100-inch models for the premium market.
With four decades of experience, Videotex has evolved with changing technologies—from CRT to OLED—becoming a key ODM partner for over 20 Indian and global brands, including Realme, Toshiba, Hisense, and Hyundai. It also manufactures webOS TVs for brands such as Lloyd and BPL, and operates its own brand, Daiwa, which is sold on Flipkart.
Looking ahead, Videotex aims to onboard more than 10 new TV brands by the end of FY 2028–29. While the primary focus remains on India, the company is also exploring global markets.
Bajaj said strong investments in infrastructure and technology make Videotex a valuable manufacturing partner for brands seeking scale and innovation without heavy capital deployment.
