Wednesday, August 14, 2013: 3S Technologies & Automation Pvt Ltd specialises in electronic security, fire and safety equipment, building management and automation systems, and advanced surveillance systems. The company partners with leading OEMs and innovators around the world to provide best-in-class services and solutions to its customers. In a conversation with Electronics Bazaar, Anish Gopal, managing director, talks about the company’s growth and vision to become a market leader.
EB: How has your company grown in FY 2012-13?
3S Technologies & Automation Pvt Ltd has been growing at an impressive rate of about 70 per cent, year-on-year. FY12 was an important year for the company since it not only doubled its annual turnover, compared to the previous year, but also broadened its portfolio to include building automation systems and energy saving solutions. The company also increased its customer base across industries. With fully operational branches in Cochin and Chennai, the company is confident of scaling new heights in 2013-14, with a target to cross Rs 500 million in revenues.
EB: Where is your R&D facility located, and what are the ongoing R&D activities?
3S partners with the leading innovators in the industry to provide the most comprehensive solutions. We work closely with big names such as Honeywell, UTC, Pelco and HID, among other market leaders, to gain expertise in the latest technologies and solutions.
Our funds for R&D are spent on finding the most ideal solution for our customers. Our experts spend time analysing and identifying specific customer needs, and then work with leading consultants and companies in the field to provide our customers with the best solution.
EB: What are the current trends in this domain?
The industry we operate in is extremely dynamic and is governed by technological advancements and quality standards. On the one hand, building automation systems are evolving by the day, while on the other hand, the demand for best-in-class electric safety, surveillance and fire solutions will never die.
EB: What are 3S’ strengths, which give it an edge over its competitors?
3S has been recognised by various trade bodies, customers and manufacturers as being one of the fastest growing companies in south India. What has helped us is our impeccable track record of having successfully implemented the most complex projects within scheduled time and with superior quality. All our customers have been able to rely on us when it comes to providing post implementation support. We have delivered on quality and deadlines, consistently, over the years, and that is what differentiates us in the market. Manufacturers such as HID and Honeywell have recognised 3S as their best partner for south India.
EB: What strategies do you apply for brand-building?
Branding for a growing company like ours is heavily tied to superior delivery, reliability and endorsements by our esteemed customers and partners.
EB: Do you have any technology partners?
We have tie-ups with some of the best in the industry—Honeywell, UTC, HID, Cooper, Pelco, Beninca, Ingersoll Rand, Tridium and many more.
EB: What are your expansion plans? Any joint ventures in the offing?
We would like to establish ourselves as market leaders in south India by 2015. Expansion for us also means having new tie-ups and partnerships with leading experts and vendors in the field to emerge as a national leader.
Electronics Bazaar, South Asia’s No.1 Electronics B2B magazine
