The company empowers dairy farmers with internet-free, on-site milk testing, ensuring fair pay. Engineered for India’s harshest conditions, their device guarantees reliable performance.
In a city where tradition intersects with technology, Utkarsh Kapoor and Ramee Kachroo united over a shared vision to transform an industry. After years in the corporate world, they felt compelled to start their own venture. Drawing on Utkarsh’s expertise in rural milk supply chains and Ramee’s experience with grassroots projects, they conceptualised a solution that set their journey in motion.
Their journey began with a vision: to enhance the dairy supply chain from its foundation. They imagined a technology capable of on-site milk quality testing, determining fat content and detecting adulterants within seconds, all without requiring internet connectivity. This tool empowers farmers by ensuring fair compensation aligned with the quality of their milk.
Discussing the distinctiveness of their technology, Utkarsh explains, “When a farmer arrives to pour milk, it takes just about 40 seconds for the device to conduct an analysis. It evaluates the milk’s fat content and screens for any impurities. From these results, we can instantly calculate the fair payment due to the farmer for their produce.”
Ramee elaborates on how their IoT (Internet of Things) devices tackle unique challenges in India: “Our devices connect directly to our mobile app and sync to the cloud when internet access is available, ensuring seamless operation. They are also compatible with any existing equipment, facilitating easy digital transformation. Additionally, we have engineered our hardware to military-grade standards to withstand India’s fluctuating power voltages, ensuring reliability and continuous operation based on direct user feedback.”
The IoT device was designed and developed entirely in-house, from the PCB to the firmware. Every component, including sensors and any necessary modifications, has been crafted and assembled by the team to ensure optimal performance. The company’s headquarters in Gurgaon doubles as their production facility, allowing them full control over the assembly process.
As a resource-constrained startup, Oright seeks government policy reforms to create a level playing field, accelerating growth and extending their innovations to grassroots levels. It is vital for the government to revise eligibility requirements for tenders, enabling startups to compete fairly and contribute advanced technologies to the dairy industry. Such support is crucial to foster a thriving startup ecosystem.
Work on machine learning and artificial intelligence is advancing globally, and the company is keen to integrate these technologies into their supply chain, identifying this as their next area of focus.
Their competitive edge is strengthened by their ability to develop and produce hardware, firmware, and applications entirely in-house. This vertical integration enables them to respond swiftly to customer needs, providing a substantial market advantage.
The company aims to become one of the top two players in the dairy industry, consistently innovating and heavily investing in research and development to meet industry demands. They are also venturing into fintech solutions and creating a complete ecosystem for all stakeholders in the dairy supply chain. To achieve this, Oright is leveraging their strong community ties and farmer engagement. This strategic move positions them to become a leading force in the industry in the coming years.
