Lexar is taking their top-performing Indian partners to Thailand later this month, aiming toward further expansion in India.
Memory and storage company Lexar is organising its partner event Lexar Udaan 2.0 later this month, from April 24 to 27, in Thailand.
The company plans to bring its top channel partners from across the country. This is more like a mix of reward trip plus business discussion. At the same time, Lexar will also show its new memory and storage products, especially those linked to AI use, gaming and content creation.
India market is now seeing more demand for high-speed storage because of AI tools, video editing, gaming and heavy apps. Because of this, companies like Lexar are trying to push SSDs, DRAM and other storage products which can handle large data and fast processing.
Lexar is calling this event ‘Choice of Champions’, which is basically focused on partners.
The Company currently works with distributors and resellers in around 46 cities in India, so channel remains very important for its India business.
Company said it will showcase products across segments like gaming, surveillance, media production and IT systems.
Lexar is also highlighting its global tie-up with Argentina national football team, trying to connect with younger users and gamers and hence improving their branding.
As per company’s regional head Fissal Oubida, the idea is to grow with partners and also give them visibility on future products and plans.
The timing of this meet aligns with AI demand increasing and storage becoming more critical.
