Mivi is also planning to expand beyond its traditional audio segment
Mivi, a homegrown consumer electronics brand, has recently invested ₹2 bn in a manufacturing facility at E-City, Tukkuguda, Hyderabad. The facility is being set up by its parent company, Avishakaran Industries Private Limited. It will offer research, product development and manufacturing operations under one roof.
The aim is to manufacture five lakh earbuds and approximately 75,000 soundbars every month. It is also targeting to create around 2,500 jobs, according to the region’s manufacturing workforce.
The new facility will serve existing customers of Mivi. Mivi’s customers are wireless earbuds, neckbands, headphones, Bluetooth speakers and soundbars. By setting up product development and manufacturing at the same location, the company plans to make its presence stronger.
Mivi is also planning to expand beyond its traditional audio segment. It also recently entered the smartphone market with the launch of the Mivi One 5G.
Minister Sridhar Babu emphasised Telangana’s efforts to attract investments across the electronics manufacturing value chain. “The state’s focus is on developing industrial infrastructure, skilled manpower and research capabilities to expand advanced manufacturing businesses”, he added.
The minister also highlighted the Telangana Rising-2047 vision, which aims to strengthen electronics manufacturing clusters, hardware parks, semiconductor manufacturing, chip design and electronic component production. He also mentioned that the company had sought an additional 100 acres of land for future expansion, subject to the necessary approvals.
Through this investment, Telangana will get a boost to expand its electronics manufacturing base. It is also indicating the expansion of domestic consumer electronics companies into large-scale research and production infrastructure.
