Tuesday, July 08, 2014: Tata Sky has announced its strategy to propel into action 4k set top boxes in India by early next year. The launch plans were made public when Tata Sky went on to showcase the first ever live telecast braced with 4K technology on SONY SIX HD using a 4K set top box in an event held in association with Multi Screen Media Private Limited.
Formerly, TataSky has initiated launches like the HD PVR (Personal Video Recorder), followed by Video on Demand (VOD) service, unique interactive services, Karaoke service and now the (4k enabled) UHD set top boxes in India.
On this occasion, Vikram Mehra, chief commercial officer at Tata Sky,said,“Being the market leader, we are always at the forefront of technology and have worked on delivering world class TV viewing experience. In today’s day and age, following global trends is not enough, we try to leapfrog them. Launch of 4k UHD STBs next year is another example of the same. 4K is the future for our subscribers and we are very happy to bring this preview to India for the first time together with Sony SIX, showcasing the world’s biggest sporting festival.”
Regarding this association, Prasana Krishnan, executive VP and business headm Sony SIX, said, “We are thrilled to associate with Tata Sky and Sony Electronics in demonstrating for the first time in India how 4k feed can completely take sports broadcasting to the next level and there is no better way to do it than with the world biggest sporting extravaganza 2014 FIFA World Cup Brazil on Sony SIX. I am confident that this enhanced viewing experience will appeal to our sports loving consumers in India and 4k will mark the beginning of the next generation of high quality broadcasting in the country.”
