LG Electronics India Limited has announced the launch of K7 and K10, the first smartphones the company will be making in India. The move reiterates the company’s long term commitment to India and its customers in the country.
The K-Series smartphones will be the first to offer LG’s glossy pebble design, a contemporary, stylish look with a curved, modern finish aimed at a younger audience. The glossy pebble design is complemented by LG’s new 2.5D Arc Glass for a smooth and seamless style that could only be made possible due to the sides of K-series smartphones being free of button clutter. With design cues borrowed from nature, the K10 and K7 look far more expensive and exclusive than they really are.
At the launch, Ravi Shankar Prasad, Union Minister, Communications and IT, said, “The Indian digital ecosystem will be a $1trillion economy in the next five years with $400bn contribution from smartphones and electronics manufacturing, 350Bn from IT&ITES enables services and $250Bn from Communications services. LG is a large global brand name and we are very excited that they have chosen to manufacture mobile handsets from India. With LG smartphones consumers will have access to governance, information and knowledge in the hands.”
Kim Ki-Wan, Managing Director, LG Electronics India, said, “India is a strategic market for LG globally and the decision to manufacture smartphones in India underscores our commitment to our customers here. We want to tap the huge potential for smartphones in the country and the K-series will be the first ones to be manufactured in India.”
