In a move to speed up the availability of connected cars in India, WhatsApp Co-Founder Brian Acton with other global business leaders on Monday announced they will invest an undisclosed amount in Trak N Tell — a Gurgaon-based car tracking telematics solutions startup.
By Baishakhi Dutta
Trak N Tell explores the rather nascent market for ‘Connected Cars’ in the fast heating up space of ‘Internet of Things’ (IoT) and Machine-to-Machine (M2M) communications. The company creates innovative products to ensure the safety of passengers while travelling in their vehicle via the use of telematics and connected car technologies.
Commenting on the funding, Pranshu Gupta, CEO, Trak N Tell opined that they are happy to see rising interest in the ‘Connected Cars’ space in India.
He also excalimed that this funding is indicative of the same and a global appreciation of India’s attempt to endorse the Make InI ndia initiative. He notified that they will be launching a superior safety solution for individual car and bike owners as compared to the present devices available in the market, for Trak N Tell’s aim is to offer an Indian version of connected cars that are available in Europe and North America.
On the other hand Brian Acton, Co-Founder, WhatsApp surmised that Pranshu Gupta of Trak N Tell has extremely interesting plans for the Indian automotive market and Ithereby he is very excited to help him scale his business further as an investor. He also expressed his eagerness and excitement to be a part of Trak N Tell.
Trak N Tell seeks to hire passionate professionals in multiple verticals which include R&D, operations and marketing. The company currently provides a GPS product that enables car owners and fleet owners to track their vehicles and even immobilize them in case of a theft by simply tapping a button on their smartphone. It also allows for predictive engine failure, preventive maintenance notification, fuel monitoring system and more. It has a R&D team of electronic engineers, embedded software engineers, cloud engineers and mobile app developers. The Trak N Tell hardware has been designed to withstand the harsh environments of Indian roads.
