This year, LG is completing its 20-year long journey in India. The company believes that the brand has been the steadiest in terms of delivering quality products to its consumers and has truly been delivering on its core philosophy of ‘Life’s Good’.
Apart from special discounts, easy EMI options, free gifts etc., LG has announced a very unique contest to reach out to consumers who are using LG Products.
Mr. Kim Ki Wan – MD, LG Electronics India joyously commenting on this occasion said,“We are extremely excited and proud as we celebrate LG’s 20th anniversary in India. The journey of the last 2 decades would not have been possible without the trust and support that the consumers have vested in brand LG. We believe that during this memorable period, LG could strike the right chords with millions of its Indian consumers. This one-of-its-kind shopping extravaganza is a gesture from LG that will enable the consumers to experience the entire range of world class products at never-before prices. With this campaign, we aim to bring comfort and luxury to the homes of our consumers once again. We will continue to make the lives of our consumers good by developing breakthrough products showcasing our commitment to our core values and innovation.”
Amit Gujral – Head Corporate Marketing said, “It is a celebration time for the brand and also for the extended family of millions of satisfied consumers who have made LG a part of their homes and a part of their daily lives. The celebrations start from this week with a bouquet of fabulous services and rewards being given away to the existing and new consumers of LG. We would leverage all media platforms to extend our thanks to consumers and there are exciting experiential marketing campaigns planned around this. The core theme is celebrating togetherness under which we are planning to roll out Print, TV, In-Store, Radio & digital campaigns. Our customers are our brand ambassadors and we will be rolling out a series of videos talking about their stories & journey with brand LG; a host of retail activations; and last but not the least a very exciting digital campaign which will touch the emotional chords. Truly the celebration is on for all those who have placed their trust onLG for the last twenty years and also for those who are being part of this extended family.”
By EB Bureau
