Chinese original device maker (ODM) Topwise Communication is all set to foray in India on August 18 with the launch of its brand Comio.
The company has confirmed the launch date. Topwise Communication is also planning to invest Rs 5 billion over the next two years to mark its presence in the country.
Comio CEO Sanjay Kumar Kalirona said that the comp[any has been an ODM to many players, including those in India. There is a huge opportunity in India and we are keen on tapping that. He further said that Comio will play in the Rs 6,000-12,000 price bracket, which is a “sweet spot” accounting for 35-40 per cent of the smartphone market in volume terms.
Meanwhile, a new report by research firm India Ratings and Research ( Ind – Ra), Indian mobile phone makers’ business profile has been adversely impacted due to the rapidly increasing market share of Chinese players and fierce competition. It says that the increasing strength of Chinese mobile phone manufacturers in the smartphone market is reflected in the 3.4x growth in market share to 51 percent in quarter one of this calendar year (CY).
