Voto Mobiles is in talks with telecom operators and e-commerce majors to boost its sales and increase its market share in the overall mobile phone segment
China-based smartphone brand, Voto Mobiles is planning to invest Rs 500 crore and generate a revenue of Rs 1,000 crore in the smartphone segment in India by 2020. The company has sold around 5-6 lakh handsets, earning a revenue of Rs 250 crore as of March 2018.
Business plan
Voto is aiming to gain about 2 per cent market share by March 2019, and to achieve this, it has planned to sell off at least 1.5 lakh handsets in one month.
Santosh Singh, Voto’s National Sales Head, was quoted by ET as saying: “If we are able to sell 1.5 lakh handsets on an average per month consistently for the whole year, then with Rs 5,000 being the average selling price of a smartphone, we would be able to clock Rs 1,000 crore revenue.”
Voto facility in India
The mobile phone brand is also planning to invest in setting up its assembling plant in India. It will be selecting one location out of Noida, Ghaziabad and Faridabad for the purpose. In China, Xunrui Communications manufacture the handsets.
Voto handset variants
Voto has four different variants that are priced under Rs 10,000. Additionally, it will launch 3-4 new models in the price ranges of Rs 5,000-Rs 8,000, Rs 8,000 to Rs 10,000 and Rs 10,000 to Rs 12,000 within the next two months.
The mobile phone brand is also reportedly in talks with Bharti Airtel and Reliance Jio to deal with its handset bundling to reach out to more user base. Voto aims to promote its products more in Uttar Pradesh and Maharashtra where there is a higher teledensity.
Moreover, Voto Mobiles is in talks with e-commerce giants such as Amazon and Flipkart to sell its handsets online.
