Closer ties with India’s engineering hub as Samtec unveils a larger Bengaluru office, doubling its team, adding demo facilities, and strengthening distributor partnerships nationwide.
Samtec has opened a new office in Bengaluru as part of its expansion strategy in India, aiming to strengthen customer engagement and engineering support in a growing electronics market.
The US-based interconnect solutions provider said the facility includes an experience centre and engineering lab designed to enable hands-on collaboration.
“More than just a new workspace, this office represents our commitment to the region,” the company said, adding that the space is intended to bring “people, ideas, and innovation together” and support real-world design solutions. The office will operate from 09:00 to 18:00.
The company, which has been present in India since 2008, also mentioned that the expansion aligns with its objective of being closer to customers, empowering engineers, and building stronger partnerships, as the country emerges as a hub for electronics innovation.
Customers will be able to interact with local teams and view live demonstrations of high-performance interconnect solutions.
As part of the expansion, Samtec has nearly doubled its local workforce and introduced a three-region sales model covering the South, North-West and Bengaluru to enable “more focused regional engagement and closer alignment with customers”.
New hires include Field Sales Engineers, Market Development Managers and Customer Support Specialists.
A key addition is the appointment of Shushil Kumar as the company’s first India-based Field Application Engineer, who will provide design support, technical consultation and testing assistance.
Furthermore, marketing initiatives in India are being led by Reynold Paul, focusing on localised content and digital outreach through the newly launched Samtec India LinkedIn channel.
Ashutosh Agarwal, Director of Distribution at Samtec India, highlighted in a LinkedIn post that the new office marks “a step forward in strengthening our presence, expanding our team, and getting closer to our customers”.
Meanwhile, Samtec announced Unified GlobalTech (I) Pvt Ltd to be its authorised distributor. As a new partner on board, they will help ensure that Indian customers now benefit from local presence, faster engagement, and application-focused support across demanding industries such as data centres, telecom, aerospace and defence, industrial automation, automotive and electric vehicles (EV), and artificial intelligence/machine learning (AI/ML) systems.
In addition, Samtec continues to work with Source Technologi and Integrated Electronics, particularly in Bengaluru and the broader Indian region, further strengthening its regional support network.
In a written statement, Samtec India confirmed, “The Samtec India team is here to help customers, small and large. However, Samtec relies on our global authorised distributors, such as Arrow, Avnet, DigiKey, Mouser, TTI, and others, to expand our footprint and deepen relationships with key OEMs. Regional and industry-focused distributors help reach specialised customer bases as well.”
The company plans to participate in industry events such as electronica Greater Noida, electronica Bengaluru, PCI-SIG DevCon India and IEEE Mapcon.
