By Srabani Sen & Richa Chakravarty
Saturday, September 07, 2013: While attempting to rank the top test and measurement (T&M) brands available in India, we faced certain challenges since each company has its own strengths and is a leader in a specific domain within T&M. While Agilent Technologies is a leader in aerospace and defence, wireless, semiconductor, automotive, etc., Anritsu Pte Ltd India and Rohde & Schwarz lead in telecom and wireless, communitation, and Tektronix in oscilloscopes. Then there is Fluke Corporation, a leading company in multimeters, and Goodwill, a strong player in the educational sector. Hence, we tried to judge these companies based on several aspects—turnover, market share, individual strength and brand popularity.
In our effort to rank the top T&M brands available in India, we conducted a survey in July 2013.
The challenges faced
A) Most companies in this domain are MNCs, hence, procuring their India sales figures was difficult.
B) Most companies that do not manufacture in India declined to share their India turnover.
C) Even, some Indian companies that manufacture locally, asked us not to publish their revenues.
D)There are also companies whose turnovers are a consolidated figure of their different businesses in India, which are not related to T&M. And there are companies that are only in the T&M domain. Comparing both the categories and deriving an unbiased result was challenging.
E) Some companies like Agilent Technologies could not share their total revenue for India, due to technical issues.
F) Many companies have not yet filed their balance sheets for FY 2011-12 with the Ministry of Corporate Affairs (MCA), Government of India.
The methodology
A) We have ranked companies that manufacture T&M equipment in India or overseas, and whose brands are popular in India on the basis of their revenue for FY 2011-12, except Tektronix, whose 2011-12 revenue is yet not filed with MCA.
B) While half of the companies ranked here are exclusively into T&M equipment manufacturing, the other half are into multiple businesses in India, which has been indicated in their profiles.
C)The revenues of some companies are just a part of their total turnover in India, as the commissions achieved on sales of their products overseas are not included in this figure, or a part of their billing is not done in INR.
D) Some MNCs, like Agilent, do not report sales for individual business units.
E) Many companies could not be ranked as their revenue figures were not accessible. These companies also refused to share their revenue figures with us.
F) Revenue figures have been procured from the website of the Ministry of Corporate Affairs (MCA), Government of India, and verified by the companies. Some figures were provided by the companies themselves.
G) Another survey was also conducted across India among the end users, distributors and EMS companies to gauge the popularity of the T&M equipment brands available in the country. This survey included both companies that manufacture in India and those that don’t (yet their T&M equipment brands are popular in India). A majority of these companies just conduct trading operations in India, either through distributors or direct sales offices. The results of this survey have been shared in the table on Page 61.
While both the surveys (on revenue and popularity) are by no means comprehensive, we request our readers to share their feedback and help us make these reports more useful.
Disclaimer: While Electronics Bazaar’s editorial team has taken the utmost care to contact all possible sources to make the list comprehensive, we may have inadvertently left out a few companies from this list. Information contained in the following report has been obtained from sources deemed reliable, and Electronics Bazaar makes no claims with respect to its accuracy. Neither Electronics Bazaar, nor its affiliates, officers, directors, employees, owners and representatives, nor any of its data or content providers, shall be liable for any errors or for any actions taken by any entity on the basis of this information.
| Top 1 – Agilent Technologies India Pvt Ltd |
 Annual Revenue 2011-12: Rs 3333.03 million* (a multi-product company, consolidated revenue figure of India) *This figure is a part of its total India turnover Sudhir Tangri, country manager, sales, support, service and quality, electronic measurement group Agilent Technologies is a premier company with four major businesses—chemical analysis, life sciences, diagnostics, electronics and communications. It is a strong player in aerospace, defence, wireless and semiconductor sectors. It has 20,500 employees and caters to customers in more than 100 countries. The company invests heavily in research and development, and as electronics technology evolves, it always stays one step ahead in anticipating, accelerating and achieving its customers’ test and measurement needs. Year of establishment: 1999 • Operations began in India: 1999 • Headquarters located in: California Manufacturing facilities located in: California, Colorado and Delaware in the US, and in Australia, China, Denmark, Germany, Italy, Japan, Malaysia, Singapore and the UK Products manufactured: Oscilloscopes, analysers and meters, generators, sources and supplies software, PXI, AXIe and modular systems, additional test and measurement products Sectors it caters to: Communications, aerospace and defence, industrial, computers, semiconductors, education/academia, and general-purpose electronics Contact details: Ph: 1800-11-2929 (toll free), tm_india@agilent.com, www.agilent.com |
| Top 2 – Rohde & Schwarz India Pvt Ltd |
 Annual Revenue 2011-12: Rs 2318 million (a multi-product company, consolidated revenue figure of India) Annual Revenue FY 2012-13: Rs 3142.21 million Yatish Mohan, MD Rohde & Schwarz India is a wholly owned subsidiary of Rohde & Schwarz Germany. It deals in T&M, broadcasting, secure communication and radio monitoring. The company has its subsidiaries and representatives active in 70 countries. For more than 80 years the company has been designing, manufacturing and marketing a wide range of state-of-the-art testing solutions for the electronics capital goods sector. The company has invested heavily to increase its local support capabilities as well as to provide a fully automated calibration facility for most of the products sold. Year of establishment: 1933 • Operations began in India: 1995 • Headquarters located in: Munich Manufacturing facilities located in: Germany and Malaysia Products manufactured: Wireless communications testers and protocol analysers for wireless standards, oscilloscopes, signal and spectrum analysers, signal generators, vector network analysers, power meters, video and broad test equipment, TV and FM transmitters, radiocommunication and radio monitoring equipment Sectors it caters to: Telecom, manufacturing, broadcasters, education, R&D labs, aerospace and defense, wide-based and general-purpose, EMI and EMC test houses Contact details: Ph: 011-42535407, sales.rsindia@rohde-schwarz.com, www.rohde-schwarz.co.in |
| Top 3 – Aplab Ltd |
 Annual Revenue 2011-12: Rs 956.42 million (a multi-product company, consolidated revenue figure of India) Annual Revenue FY 2012-13: Rs 710 million Nishith Deodhar, MD Aplab offers a wide range of electronic products, meeting standards such as UL, VDE, etc. It is a strong player in the education sector. The company has multiple product divisions, namely, T&M instruments, power conversion and controls, UPS systems, solar power products, banking and retail automation, and fault locating instruments. Aplab enjoys worldwide recognition for the quality of its products, its business integrity and innovative engineering skills. Year of establishment: 1964 • Operations began in India: 1964 • Headquarters located in: Mumbai, India Manufacturing facilities located in: Thane, Navi Mumbai and Pune in India Products manufactured: Test and measurement instruments, power supplies, UPS systems, solar power products, banking and retail automation products, fault locating instruments Sectors it caters to: Education, defence, avionics and space research, telecom and broadcasting services, retail, manufacturing, petroleum and petrochemicals Contact details: Ph: +91-22-67395555, 25821861, response@aplab.com, www.aplab.com |
| Top 4 – Rishabh Instruments Pvt Ltd |
 Annual Revenue 2011-12: Rs 849.89 million (a multi-product company, consolidated revenue figure of India) Narendra J Goliya, CMD Rishabh Instruments’ core competence lies in industrial control products and test and measuring instruments. The company has established an in-house surface mount technology manufacturing set-up spread over 10,384 sq m, along with an in-house R&D centre, a commercial tool room, a moulding shop and a high-speed press shop. It is a government recognised exporter with more than 55 per cent of its revenue generated from exports. In 2011, it acquired Lumel SA in Poland. This Polish company is engaged in the manufacture of industrial automation products and pressure castings. In the same year, Rishabh Instruments entered into a JV with ADEL Systems for DC power supplies. Year of establishment: 1982 • Operations began in India: 1985 • Headquarters located in: Nashik Manufacturing facilities located in: Nashik and Zielona Gora (Poland) Products manufactured: Analogue panel meters, digital panel meters, multi-function meters, transducers, power factor controllers, thyristor switching modules, insulation testers, multimeters, current transformers, shunts, etc. Sectors it caters to: Panel manufacturers, power generation Contact details: Ph: 0253-2202110/138, ma@rishabh.co.in, www.rishabh.co.in |
| Top 5 – Megger India Pvt Ltd |
 Annual Revenue 2011-12: Rs 559.14 million Ajay Goyal, MD Megger has been the premier provider of electric test equipment and measuring instruments for electrical power applications. The company has been designing and making test and measurement instruments that perform electrical measurements for preventive maintenance, troubleshooting and commissioning for decades. It now has offices in many locations with field sales teams and distributors all over the world. Year of establishment: 1800 • Operations began in India: 2002 • Headquarters located in: UK Manufacturing facilities located in: UK, Sweden and USA Products manufactured: Transformer test equipment, cable testing and fault locating equipment, insulation testers for telecom engineers, battery test equipment, multimeters and clamp meters, voltage detectors, etc Sectors it caters to: Power, telecom/datacom, industrial testing, building wiring, etc Contact details: Ph: +91-22-66711621, www.megger.com/in |
| Top 6 – Scientech Technologies Pvt Ltd |
 Annual Revenue 2011-12: Rs 375.2 million (a multi-product company, consolidated revenue figure of India) Ambrish Kela, MD & CEO Scientech Technologies Pvt Ltd has a strong presence in the educational, healthcare, environmental and industrial sectors. It offers a range of more than 550 diverse products. Scientech also has a full-fledged R&D team that help them produce cutting edge products. A strong service support team guarantees complete satisfaction to its customers. Backed by these factors, Scientech has established a pan-India presence and exports to more than 65 countries across the world. Year of establishment: 1983 • Operations began in India: 1983 • Headquarters located in: Indore (MP) Manufacturing facility located in: Indore (MP) Products manufactured: Oscilloscopes, function generators, DC power supplies, etc, for educational training systems; as well as mobile phone trainers, satellite communication trainers, solar power systems, LED lighting, and biomedical training systems Sectors it caters to: Education, electronic and electrical industries, healthcare, environment Contact details: Ph: +91-731-4211100, info@scientech.bz, www.scientechworld.com |
| Top 7 – Yokogawa India Ltd |
 Annual Revenue 2011-12: Rs 349.81 million (a multi-product company but this revenue is only of the T&M dvision) Tsutomu Murata, MD Yokogawa India Ltd (YIL) is positioned as a comprehensive solutions provider of enterprise technology solutions (ETS) for the industrial automation and controls as well as the test and measurement business. Yokogawa India has created a state-of-the-art global engineering centre and manufacturing facility in Benguluru. It serves its customers worldwide through a network of sales, engineering and service companies, and manufacturing subsidiaries located in various regions. Year of establishment: 1915 • Operations began in India: 1987 • Headquarters located in: Tokyo, Japan Manufacturing facility located in: Kofu in Japan and Singapore Products manufactured: Digital oscilloscopes, power analysers, calibrators, optical spectrum analysers, data loggers, digital multimeters, circuit testers, insulation testers/earth testers, clamp-on power meters, clamp-on testers, DC precision measuring instruments, LSI test systems, test systems for system-on-a-chip, memory test systems Sectors it caters to: Industrial electronics, semiconductors and automotive Contact details: Ph: +91-80-41586000, www.yokogawa.com |
| Top 8 – Qmax Test Equipments Pvt Ltd |
 Annual Revenue 2011-12: Rs 287.9 million SR Sabapathi, founder director Qmax Test Equipments was formed as a 100 per cent EOU (export-oriented unit) under the EHTP scheme of the STPI, Government of India. Qmax offers automated test equipment for PCB testing and semiconductor devices and cable harness testing. Since its incorporation, Qmax Group has made tremendous progress in the field of design, development and manufacture of diagnostic and repair equipment for electronic PCB testing. Qmax has clients for its test equipment in more than 50 countries. It has a young and dynamic team of over 150 engineers working for the group in three countries. In India, Qmax has sales and service network in all the 6 metro cities. Year of establishment: 1992 • Operations began in India: 1993 • Headquarters located in: Chennai, India Manufacturing facility located in: Chennai, India Products manufactured: PCBA testers, semiconductor testers, cable harness testers, embedded portable testers, reverse engineering system for schematic generation, educational testers, PXI instruments for automated test & measurement Sectors it caters to: Defence, telecommunications, aerospace, power, railways, automobiles, textiles and education Contact details: Ph: +91-44-24509627, sales@qmaxtest.com, www.qmaxtest.com |
| Top 9 – Tektronix India Pvt Ltd |
 Annual Revenue 2010-11: Rs 237.84 million (revenue figures of 2011-12 not available) Kapil Sood, MD Tektronix is among the leading manufacturers of test instrumentation for engineers focused on electronics design, manufacturing and developing advanced technology for test, measurement and monitoring solutions to solve design challenges, improve productivity and dramatically reduce the time to market. With its excellence in design and development, it has acquired 697 patents. In 2007, it became a subsidiary of Danaher Corporation. Year of establishment of the company: 1946 • Operations began in India: 1991 • Headquarters located in: Portland (Oregon), USA Manufacturing facilities located in: Portland and China Products manufactured: Oscilloscopes, logic analysers, protocol analysers, bit error rate testers, signal generators, spectrum analysers, digital multimeters, etc. Sectors it caters to: Automotive, education, optical communication and power measurement Contact details: Ph: +91-80-30792654, india.mktg@tek.com, www.tek.com |
| Top 10 – Meco Instruments Pvt Ltd |
 Annual Revenue 2011-12: Rs 147.57 million Premchand Goliya, CMD Meco designs, develops and manufactures electrical and electronics testing and measuring instruments and transducers. It has a network of over 100 dealers who effectively channel the company’s products across the entire Indian subcontinent. Meco has a team of 100 skilled and trained personnel equipped with complete in-house facility for design, development and manufacturing of electrical and electronics testing. Its products are widely accepted in over 55 countries including France, Germany, Hong Kong, Israel, Italy, Japan, Malaysia, Oman, Saudi Arabia, Singapore, UK, USA, etc. Year of establishment: 1962 • Operations began in India: 1962 • Headquarters located in: Mumbai, India Manufacturing facility located in: Mumbai, India Products manufactured: Digital multimeters, digital clamp meters, leakage current testers and clamp-on earth/ground resistance testers, analogue and digital insulation testers, solar module analysers, power and harmonics analysers, etc Sectors it caters to: Industrial testing, power, telecom/datacom, education Contact details: Ph: 0091-22-27673311-16, corporate@mecoinst.com, www.mecoinst.com |
| TOP 10 T&M BRANDS AVAILABLE IN INDIA, REVENUE-WISE | ||||
|
Rank |
Company |
Manufactures in India |
Brands |
Revenue in Rs million (India sales figures) FY 2011-12 |
|
Rank 1 |
Agilent Technologies India Pvt Ltd |
No |
Agilent Technologies |
3333.03 |
|
Rank 2 |
Rohde & Schwarz India Pvt Ltd |
No |
Rohde & Schwarz |
2318.00 |
|
Rank 3 |
Aplab Ltd |
Yes |
Aplab |
956.42 |
|
Rank 4 |
Rishabh Instruments Pvt Ltd |
Yes |
Rishabh Instruments |
849.89 |
|
Rank 5 |
Megger India Pvt Ltd |
No |
Megger |
559.14 |
|
Rank 6 |
Scientech Technologies Pvt Ltd |
Yes |
Scientech |
375.20 |
|
Rank 7 |
Yokogawa India Ltd |
No |
Yokogawa |
349.81 |
|
Rank 8 |
Qmax Test Equipments Pvt Ltd |
Yes |
Qmax |
287.90 |
|
Rank 9 |
Tektronix India Pvt Ltd |
No |
Tektronix |
237.84 (FY 2010-11) |
|
Rank 10 |
Meco Instruments Pvt Ltd |
Yes |
Meco |
147.57 |
|
Top 15 T&M Brands available in India, as per Electronics Bazaar Survey |
|
|
We did a survey among the distributors, EMS companies and end-users to ascertain the popularity of the T&M brands in the Indian market. These companies are also leaders in different product categories (see box on pg 68) |
|
|
Rank |
Brands |
|
Rank 1 |
Agilent Technologies |
|
Rank 2 |
Fluke |
|
Rank 2 |
Tektronix |
|
Rank 3 |
Aplab |
|
Rank 4 |
Meco |
|
Rank 5 |
Rohde & Schwarz |
|
Rank 6 |
Anritsu |
|
Rank 7 |
Yokogawa |
|
Rank 8 |
GW Instek |
|
Rank 9 |
Rishabh |
|
Rank 10 |
Megger |
|
Rank 11 |
Scientech |
|
Rank 12 |
Kusam Meco |
|
Rank 12 |
JDSU |
|
Rank 13 |
Scientific |
|
Rank 13 |
Motwane |
|
Rank 14 |
Mastech |
|
Rank 15 |
Keithley |
Companies that refused to share their India turnovers due to their respective company rules
- Anritsu Pte Ltd India
- Fluke Corporation
- Good Will Instrument Co Ltd
- JDSU India
- Keithley Instruments
- National Instruments
- Scientific Mes-Technik Pvt Ltd
- Spirent Communications (India) Pvt Ltd
- The Motwane Manufacturing Company
Brands that have strong presence in the following sectors
- Aerospace &
- Defence
- Agilent Technologies
- Tektronix
- Telecom & Wireless
- Agilent Technologies
- Anritsu
- Rohde & Schwarz
- Fibre Optical/Communications
- Exfo
- JDSU
- Yokogawa
- Automotive
- Agilent Technologies
- National Instruments
- Industry
- Fluke
- Megger
- Motwane
- Qmax
- Rishabh
- Education
- Agilent Technologies
- GW Instek
- Scientech
- Scientific
- Tektronix
- Power/Energy
- Aplab
- Fluke
- Meco
- Megger
| Indigenous T&M Equipment manufacturers: A pat on the back |
| Indian T&M industry comprises of both multinational and indigenous players. While major multinational companies have an edge as they offer high frequency equipment with high end technologies, it is commendable to see domestic manufacturers not only surviving the stiff competition, but also are leaders in different T&M product domains.Indian manufacturers including Aplab Ltd, Kusam Electrical Industries, Meco Instruments Pvt Ltd, Rishabh Instruments Pvt Ltd, Scientech Technologies Pvt Ltd, Scientific Mes-Technik Pvt Ltd, The Motwane Manufacturing Company have been serving the industry for years now, and are still going strong. Five of the Indian manufacturers (brands) have also bagged positions among the top 10 T&M brands listed on pg 61. As far as brand popularity is concerned, these indigenous manufacturers have also proved to be popular brands among the distributors and end users (see pg 61). |
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