- The Australian company has begun partner recruitment for this two-tier program
- It aims to enable partners to capitalise on Massive IoT growth in Australia, NZ, HK and Macau
As the adoption of large-scale, cost-effective and sustainable Internet of Things (IoT) technologies is swelling, a leading Australian Massive Internet of Things (IoT) company, Thinxtra has recently launched its inaugural Partner Program, under which it is recruiting new partners. The two-tier Partner Program aims to offer its partners joint strategic business planning, training and enablement workshops to identify and convert IoT opportunities, demand generation and account mapping, sales tools and ongoing pre- and post-sales support. Massive IoT refers to the application of IoT on an unprecedented scale.
It is learnt that under this program, the Massive IoT company is expanding its existing partner ecosystem with a recruitment drive. It is seeking both IT companies – including value-added resellers (VARs), systems integrators (SIs) and managed services providers (MSPs) – as well as non-technology organisations in industries including asset management, supply chain and logistics, property and facilities management, utilities and smart cities.
The company claims to connect physical assets to the digital world with Massive IoT solutions comprising connectivity, battery-powered tracking devices and sensors, and data analytics software. CEO at Thinxtra, Nicholas Lambrou remarked: “IDC analysts forecast the Asia-Pacific IoT market to reach $US436 billion in 2026. Massive IoT is rapidly maturing within the IoT umbrella, with organisations looking to make their assets smarter, create safer and healthier environments, operate sustainably, and leverage real-time data analytics to inform decision-making at scale. Partners have been core to our business since our foundation, and we have established our inaugural Partner Program to help them develop a strong Massive IoT play with a unique solution so they can capitalise on its upward trajectory, and ultimately boost their competitiveness.”
Lambrou continued, “The partners we are targeting are those looking to create a competitive advantage, and Massive IoT fills that gap with a solution that is cost-effective so they don’t need to give customers an over-priced proposal with excessive infrastructure set-up and power bills. It also allows them to advise their customers on innovative ways to operate regardless of their industry.”
“The rise of Massive IoT is similar to that of cloud computing. Despite a slow start, it has reached an inflexion point with a limitless upwards trajectory. Amid this growth, amplified by the maturing of Industry 4.0, Thinxtra’s channel strategy is designed to drive the continued diversification of existing channels and foster new business models,” Lambrou added further.
Notably, the launch of the partner program follows the completion of Thinxtra’s executive leadership program and the company plans to introduce a distribution channel in the near future.
Australian-owned and operated Thinxtra identifies itself as an enabler of IoT which connects physical assets with the digital world at scale efficiently. As the owner and operator of the only public, national 0G Network dedicated to the IoT in Australia, New Zealand, Hong Kong and Macau, 2015-born Thinxtra teams with a broad ecosystem of partners to help organisations create new business models, optimise asset utilisation, monitor indoor air quality (IAQ), and more.
