Anritsu, the test and measurement solutions company has now set-up its India subsidiary in Bengaluru. The company will carry out functions like sales, marketing, services, engineering and support and it is expecting to speed-up the delivery rate of new products and is aiming to set-up an improved and better customer support system for its customers in India.
The company is also looking forward to establish its branch office operation in Noida in this financial year. According to the Telecom Lead report, Kenji Tanaka, senior executive vice president, Anritsu said, “India’s emerging market is part of our overseas business expansion strategy. The telecom industry will witness further growth due to the new telecom policy and will continuously outpace its global counterparts. We foresee India business growth by 20 per cent annually with the increased demand for test & measurement equipments.”
Frost & Sullivan reports that Internet connectivity, wireless connections, HD video and high audio has been rapidly increasing in the consumer electronic devices. The increasing requirement has created demand for new technology testing solutions.
Tanaka said that Anritsu believes in high-potential growth of the Indian market and it is eager to expand its global sales to synchronize their growth by providing the best test and measurement solutions based on our 100 plus years of innovations. Through our stronger presence in India we aim to enhance our sales in the Indian market significantly.
Also, the company is also planning to augment its Direct and Indirect Sales Network in India.
Binni Rawat, EFYTIMES News Network
