Tuesday, July 02, 2013: Attero, India’s largest electronic asset management company organized a RWA E-waste Collection Drive in Vasant Apartments and Usma Urja Apartments in Noida Sector 62 on June 30, 2013. Attero had launched a month long series of E-waste Collection Drives as part of its Environment Month activities, beginning on World Environment Day (June 5, 2013). Organized as part of Attero and the International Finance Corporation’s (IFC) Clean E-India Initiative, the e-waste collection drives are aimed at keeping electronic waste out of landfills by spreading awareness about e-waste and promoting safe, responsible and eco-friendly recycling.
With the goal of educating the masses on the perils of e-waste, the e-waste collection drive aims at reaching out to the consumers directly in their homes. The first RWA E-waste Collection Drive was organized at Nilgiri Apartments in Alaknanda locality of South Delhi followed by Som Vihar and Nivedita Kunj in RK Puram making the Noida e-waste collection drive the third in the month. Attero has been continuously striving to spread awareness amongst citizens to be able to make a positive difference in the environment and curb the threat of e-waste.
During the e-waste collection drive residents of the society were informed about the hazards associated with e-waste and the necessity of proper eco-friendly recycling. They were encouraged to drop off as much of their old broken down electronics in Attero’s collection boxes for environmentally safe and responsible e-waste management. A collaboration between Attero and the International Finance Corporation (IFC), a World Bank entity, the Clean E-India Initiative aims to raise public awareness about the environmental and health threats associated with electronic waste and establish an efficient take back model for old electronics directly from consumers.
Electronic waste has in recent times become one of the fastest growing waste streams. Electronics contain numerous toxic and hazardous components, which need to be disposed carefully and responsibly once a device reaches the end of its useful life to prevent environmental harm. E-waste in India is all set to reach the 1.72 million metric tons mark by 2020. According to an UN study, by 2020 e-waste in India from computers alone will rise by 500%. These figures emphasize the necessity of environmentally responsible e-waste management. Powered by Attero’s cutting edge green solution for e-waste recycling and a pan India reverse logistics network, Attero and IFC are working together with all the other stakeholders involved in the electronics supply chain including manufacturers, OEMs and even the informal e-waste recyclers including rag pickers and scrap dealers to establish a program where e-waste can be collected directly from the homes of the consumers and shipped off for safe recycling at Attero’s facility.
