- Geely, the owner of Volvo Cars and 9.7 per cent of Daimler AG, will roll out models under the new marque based on its open-source EV chassis, announced in September
- Zeekr is also considering rolling out a share ownership plan that allows customers to become shareholders of Lingling
As per a report by Reuters, China’s Geely plans to roll out electric vehicles under a new marque with different branding and sales strategies, people familiar with the matter said. The report added that the brand, positioned in the premium segment and named “Zeekr”, will be housed under Geely’s to-be-launched EV entity Lingling Technologies, according to three people, who declined to be named as the plan is not yet public.
The report added that the sources said that Geely, the owner of Volvo Cars and 9.7 per cent of Daimler AG, will roll out models under the new marque based on its open-source EV chassis, announced in September and called Sustainable Experience Architecture (SEA).
Plans an array of sales and marketing strategies for deeper relationships with the EV buyers
The report added that Geely will open showrooms, or “hubs”, in city centres to sell cars at a fixed price, moving away from traditions to sell cars through dealerships. The report added that Geely also plans a broad array of sales and marketing strategies to seek deeper relationships with the EV buyers. It will open lifestyle lines for clothing and accessories and launch a car owner’s club, sources said.
Zeekr is also considering rolling out a share ownership plan that allows customers to become shareholders of Lingling. The report added that management hopes will boost sales and the relationship between brand and customers. Geely declined to comment.
