Google said that the company is seeing increased adoption of its cloud services in the Retail and media entertainment segment in India, in the backdrop of competition from market leader Amazon and Microsoft, reported Economic Times.
Rick Harshman, MD, Asia-Pacific, Google Cloud told ET that they see specific verticals that are moving faster towards cloud and towards Google cloud. Retail, media and entertainment, and gaming are segments where they see overwhelming demand from businesses and startups.
The company said that many Indian customers are leveraging their ML and AI capabilities, but the sales strategy is not to restrict themselves to ML verticals. “People are still talking about machine learning, but the tangible use cases are evolving,” Harshman said.
The India public cloud services revenue is projected to grow 37.5% in 2018 to total US$2.5 billion, up from US$1.8 billion in 2017, according to Gartner.
The overarching approach for Google sales strategy in India has been to start conversation with customers to sell their analytics services and then offer machine learning. “What we are seeing in India is the sales cycle starts with that (analytics) and goes into core infrastructure computing, and networking services,” Harshman said.
As more companies leverage cloud and analytics, Google has partnered with Coursera, an online education platform, to launch a series of on-demand GCP (Google Cloud Platform) training offerings.
