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Hepsiburada Appoints New CEO

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Turkish e-commerce platform Hepsiburada recently appointed Nilhan Onal as the Chief Executive Officer effective from January 1, 2023.

Hepsiburada’s founder and chairwoman, Hanzade Dogan, said: “We are grateful for Murat’s leadership, during which he has been an instrumental figure in Hepsiburada’s journey achieving significant milestones both in Hepsiburada’s growth and in developing Turkey’s broader digital ecosystem. He will continue to make a strategic contribution to Hepsiburada’s development in his new role as a non-executive board member starting January 2023.”

“I am thrilled to welcome Nilhan to lead the next chapter of Hepsiburada. She brings more than 25 years of experience across e-commerce, logistics, demand generation and product development having worked at a global scale within Fortune 500 companies. Nilhan is a builder of both businesses and exceptional talent. With her leadership experience, she will take Hepsiburada into the next phase of our journey, continuing to build on our leading service levels for our customers and merchants.”

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Nilhan Onal said: “I am delighted to return home to Turkey to be part of Hepsiburada’s success story. I love Hepsiburada’s mission of being the reliable innovative companion for our customers. I am committed to taking Hepsiburada to the next level to surprise and delight all of our customers and merchants in the region with Turkish hospitality and excellent service levels.”

Murat said: “It’s been an honour to serve Hepsiburada’s customers and business partners alongside its founder, board members and teammates at Hepsiburada, which I see as a great place for bright minds and good hearts to flourish. After years as CEO, next January is the right moment to transition to a non-executive board role where I will advise on longer-term strategic opportunities. I am confident that Nilhan will make a significant contribution to Hepsiburada’s journey. The Company has strong fundamentals in place and is well positioned to create long-term value moving forward.”


 

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