Hewlett-Packard (HP) is shifting its focus from metro cities to small towns, hoping to capitalise on the Digital India wave. The US-based technology giant, which now prefers to call itself the world’s largest start-up, sees a tremendous growth opportunity in Tier III cities thanks to data connectivity penetration.
Ketan Patel, senior director—Personal Systems Business, HP India insists that HP has changed the game when it comes to new products, and that comes from innovation in three major pillars—design, security, and collaboration.
He further added that in today’s’ environment, users can’t have PCs which do not have cool designs, and HP has made a tremendous improvement on that front. The second pillar is making sure that even with whatever looks and feel HP is offering, they are making sure security is very strong both for enterprise as well as personal environment.
Patel said HP is focussed on this transformation happening across the workforce. . Accepting that laptops are becoming thinner and lighter and that is the way ahead, Patel said the trend was started by HP with its Spectre x360 laptop, which is claimed to provide up to 14 hours of battery life. Further, he agrees the trend will catch up thanks to workplace transformation.
By Baishakhi Dutta
