Indus OS, has joined hands with two home-grown Indian smartphone brands – Celkon and Swipe to deepen its market reach, these partnerships are in addition to the existing partnership with Micromax.
“We are very excited to join hands with Celkon and Swipe. Both brands share our enthusiasm and vision for connecting a billion people with technology and bridging India’s digital divide. They have a very strong connect with consumers,” said Rakesh Deshmukh, CEO, Indus OS.
Indus OS’ journey started in May 2015 with the very successful Unite 3 model of Micromax. Since then, the company has achieved a 4 million user base across more than 35 smartphone models with a short span of 12 months. The company is targeting to be on 1 in every 6 smartphone devices in India by 2017.
Recently, the company launched the updated Indus OS 2.0 version with Micromax’s Unite 4 series, and will now be available beyond Micromax, with Celkon and Swipe. Celkon’s strong presence in South India, will allow India’s regional users to experience the home-grown OS across a wider variety of smartphones.
Campus PRIDE will be the first Celkon device to be launched with Indus OS, by August 2016. Meanwhile, Swipe launched India’s first 3D tablet in 2012 and a unique smartphone for kids. With a strong focus on innovation, this partnership will soon bring Indus OS’ patented features to Swipe’s range of smartphones.
All Indus OS powered devices from Celkon and Swipe will have the latest version of the operating system – Indus OS 2.0, offering patented technologies such as Indus Swipe, Indus Reader (text-to-speech in regional languages), Hybrid Keyboard, and updated with 12 regional languages with recent additions of Urdu and Assamese. Earlier in May, Indus OS was recognised as the #2 OS in India by Counterpoint Research, overtaking global behemoths such as Apple iOS and Microsoft Windows.
By Belal Khan
