JSW Group Gearing-up To Unleash Its EV Brand In India

The conglomerate is also working toward establishing a state-of-the-art EV production facility dedicated to its in-house brand in Aurangabad, Maharashtra.

Sajjan Jindal’s JSW Group, is set to launch its electric vehicle (EV) brand, marking a significant expansion into India’s burgeoning EV market. This initiative follows the company’s earlier collaboration with China’s SAIC Motor, the manufacturer of MG vehicles, to produce and market MG EVs in India. In November 2023, JSW Group entered into a strategic joint venture with SAIC Motor, acquiring a 35 percent stake in MG Motor India. This partnership aims to accelerate the growth of MG Motor’s operations in India, strongly emphasising green mobility solutions.

The group is also working toward establishing a state-of-the-art EV production facility dedicated to its in-house brand in Aurangabad, Maharashtra. This significant investment of Rs 27,200 crore ($3.2 billion), confirmed by the Aurangabad Industrial City (AURIC), is set to generate over 5,200 jobs. The facility will not only contribute to local employment. Still, it will also pave the way for the production of both passenger and commercial electric vehicles, marking a pivotal step towards sustainable transportation.

Many car manufacturers are making significant strides in the Indian EV market, showcasing their commitment to a sustainable future. Industry giants like Tata Motors and Mahindra & Mahindra are leading the charge, alongside innovative newcomers such as Ola Electric, which are reshaping the landscape. Two-wheeler frontrunner Hero Electric is also making waves, while Ashok Leyland is paving the way for greener public transport with its electric buses under the Switch Mobility brand. With these players at the forefront, the Indian EV sector is poised for remarkable growth and transformation.

Electric two-wheelers have seen significant adoption in India, with electric two-wheelers (E2Ws) accounting for approximately 56 percent of total EV sales in FY2024, amounting to 944,082 units. In contrast, electric passenger cars and SUVs have experienced slower uptake, comprising about 5 percent of total EV sales in FY2024, with 90,379 units sold. However, recent trends indicate a positive shift. In November 2024, electric car sales increased by 18 percent compared to the same month in the previous year, reaching 8,357 units. This growth is attributed to introducing new models such as Tata Motors’ Curvv EV, Kia’s EV9, and Mahindra & Mahindra’s BE 6e and XEV 9e. 

- Advertisement -

In comparison, China stands at the forefront of electric vehicle (EV) innovation, thanks to its robust subsidies and incentives that have spurred widespread adoption. According to Al Jazeera, with an impressive 58 percent share of global EV production, the nation leads the world in this transformative industry. Meanwhile, in the United States, Tesla, under the visionary leadership of Elon Musk, remains a powerful force in the market, driving the future of sustainable transportation.

- Advertisement -
Loading form…

Industry's Buzz

Semiconductor Chip (Representation Image)

MP Attracts ₹58 Billion in Semiconductor and Technology Investment Proposals

0
The state is also seeking to attract semiconductor investments through its Madhya Pradesh Semiconductor Policy 2025 Madhya Pradesh has received investment proposals worth around ₹5,800...

STPI Inaugurates 30,000 Sq. Ft. Incubation Facility in Dehradun

0
STPI Dehradun has also supported startup development through the Next Generation Incubation Scheme (NGIS). Software Technology Parks of India (STPI), under the Ministry of Electronics...

India’s Emerging Sectors to Shift Capex and Credit Towards Semiconductors

0
The Union Bank report identifies a $55.5bn semiconductor pipeline as banks pivot financing models towards high-tech supply chains and advanced packaging. Financing demand across India's...
BEL

BEL Plans INR 2500 Crore Defence Ecosystem in Andhra Pradesh

0
BEL’s ₹2500 crore defence investment in Andhra Pradesh could expand the regional supplier ecosystem, create 800 jobs and open potential opportunities for defence electronics...
Semiconductor manufacturing

US Designates Helium as Critical Semiconductor Material Amid Global Supply Risks

0
Washington unlocks federal funding and oversight to safeguard a vital element for domestic semiconductor manufacturing, energy, and national security. The US Department of Energy (DOE)...

Learn From Leaders

Pravin Patel, Founder and Chairman, Brio Agri, India

“Our goal is not to replace farmers, but to empower them with better tools,...

0
In an exclusive interaction with EFY's Saba Aafreen, Pravin Patel, Founder and Chairman of Brio Agri, discusses building hydroponics and controlled-environment agriculture in India,...

Does India’s Chip Packaging Growth Need Local Materials At Scale?

0
What will it take for specialised semiconductor materials manufacturing to grow in India? Packaging volumes will be a key factor as OSAT facilities move...
Ronak Kumar Samantray, Founder, TM2Space Technologies Pvt Ltd.

“Our goal is to build data centres in space.” – Ronak Kumar Samantray, TM2Space

0
A space startup aims to build orbital data centres, letting users run AI models and store data on satellites while also supplying satellite hardware...

India’s Photonics Puzzle Is Finally Coming Together 

0
Can India turn its scattered photonics capabilities into a stronger industry? A new association aims to connect the ecosystem and strengthen the domestic value...
Jin Bains, CEO, Mini-Circuits

Mini-Circuits CEO Jin Bains on Navigating High-Frequency Component SWaP-C Constraints, Emerging Markets, and Career...

0
In this exclusive, Jin Bains, Chief Executive Officer (CEO) of Mini-Circuits, explains in a conversation with Dilin Anand of EFY about areas of emerging...

Startups

Pranay Rebala, Vice President of Product, BluJ Aerospace

“Rather Than Waiting For The Technology To Mature, We Are Ready For The Next...

0
Can battery-electric and hydrogen propulsion coexist in future VTOL aircraft? BluJ Aerospace sees complementary roles for both, with batteries powering shorter-range flights and hydrogen...

UST Selects 19 Startups for D3 Startup Challenge 2026 in Bengaluru

0
The programme is designed to identify technologies that address business challenges, assess their practical applications and determine their potential to scale UST, an AI and...

Compcarta Reduces The Cost And Complexity Of End-To-End Chip Design

0
Building a chip should not require assembling an entire design ecosystem. A Noida-based startup is developing a browser-based EDA platform that aims to reduce...

Aquaexchange Brings Monitoring And Automation To Shrimp Farming

0
The startup has developed an AI- and IoT-enabled platform that helps shrimp farmers manage farms, access financing, monitor operations, and connect with markets. The startup...

Drone-Like Aircraft For Logistics From BluJ Aerospace

0
Hyderabad-based BluJ Aerospace is developing indigenous electric and hydrogen-powered vertical take-off and landing (VTOL) aircraft for remote cargo transport. BluJ Aerospace, a Hyderabad-based aerospace startup...