Mahindra & Mahindra gears up for electric revolution with increased SUV production capacity and ambitious growth targets.
In a strategic move to increase its presence in the electric vehicle market, Mahindra & Mahindra (M&M) announced plans to add an extra production capacity of 10,000 units per month by March 2025. The announcement came from Rajesh Jejurikar, M&M’s Executive Director & CEO (Auto and Farm Sector), during the company’s post-second quarter financial results press conference for fiscal year 2025. This ramp-up in capacity is specifically aligned with the launch of M&M’s new ‘born electric’ SUV models, the XEV 9e and BE 6e.
M&M’s expansion is not limited to electric vehicles alone. The company has steadily grown its production capacity from 19,000 units per month at the end of fiscal 2020 to 49,000 units per month in fiscal 2024. With a target set at 64,000 units monthly for fiscal 2025 and further growth to 72,000 units by the end of fiscal 2026, M&M is positioning itself as a dominant player in the global automotive market.
Despite the focus on electric vehicles, Jejurikar noted there are no immediate plans to expand capacity for new internal combustion engine (ICE) models, except for the Thar Roxx. This model, along with the Thar 3-door, is expected to see an increased production of a few thousand units starting in January, enhancing the fungibility between the two models to better meet market demands. The expansion in production has led to a significant reduction in waiting periods for M&M’s SUVs, reflecting the company’s robust operational enhancements and strategic foresight in scaling its manufacturing capabilities.
