MEC India has been awarded with the media duties for Corvi LED, a research and development major in the LED lights industry. MEC won this account after a multi-agency pitch.
Corvi LED Pvt. Ltd was founded by Vimal Soni in 2012 with a mission to pursue efficiency and introduced the first core disruptions in LED lighting solutions and a quality guarantee across its product range. It has also won globally coveted awards such as the Red Dot Design award from Germany, iF Design Award in Germany, the IDA Design award in the USA and the Good Design Award from Japan.
Commenting on the win, Mukti Kumaran, General Manager – West, MEC India informed that the LED industry is in a growth stage as consumers have become more conscious about saving energy in their homes. He expressed that Corvi brings in best in quality and international standard LED lights to India through their innovative products and by staying ahead of the curve. He mentioned that it is a great opportunity for Corvi to get a partner and provide their expertise through strategic thinking and media solutions in making lighting in India more energy efficient.
Vimal Soni, founder and director, Corvi LED Light further commented that they are delighted to appoint MEC India as their media partners. He believes the team understands their business and have developed a promising media strategy. Corvi LED seems to be confident that the strategy will enable the company to grow in this emerging segment. He also exclaimed his excitement to take the brand to the next level along with MEC.
The agency will manage all traditional and digital media outlets and the account will be handled by the Mumbai team.
By EB Bureau
