Global fabless semiconductor leader, MediaTek, today announced its future ready smart technologies for India. At a media event in New Delhi, MediaTek unveiled its latest innovations on the smartphone segment, ie, the premium features to mid-range devices and help Indian consumers to foray into the smartphone segment.
— By Baishakhi Dutta
T L Lee, General Manager, Wireless Communication, MediaTek and Kuldeep Malik, Country Head, Corporate Sales India, MediaTek were the two company representatives who talked about the new technologies and explained how India is an important market for MediaTek.
Lee said, “India is a market with immense opportunities with its own set of aspirations and needs. We continue to intensify our technology collaboration in India even beyond smartphones and recognize its importance in the global marketplace”.
He further commented that MediaTek is already powering new premium devices in India – smartphones that have high end features and experiences as well as the power and performance users demand, yet affordable to common people. He highlighted that the company will continue to innovate on the smartphone side this ongoing calendar year in India to deliver devices that have become the primary access point for a connected lifestyle.
Today MediaTek unveiled its new technology ie, the MediaTek Sensio MT6381, the first 6-in-1 smartphone biosensor module which is set to disrupt the Indian healthcare industry on the cusp of the digital transformation. The Sensio MT6381 is a comprehensive software and module solution designed specifically to deliver valuable health related data. The customizable, compact solution means device manufacturers have the flexibility to embed the MediaTek Sensio module directly into all types of smartphones.
MediaTek is focusing heavily on the growing Indian market. “The mobile ecosystem has changed after Jio came in and that is why we have invested a lot in 4G for the Indian market”, said Malik
Speaking about MediaTek’s plan for the ongoing year he informed that last year for the first time the company has send 47 engineers to their headquarter for the smartphone design program as an initiative to support the Make in India program in collaboration with MeitY. “This year we are again going to send around 45 engineers to our HQ. We will be dividing the training into two phases. The first phase will be in India where 91 engineers is going to participate. The second phase will see 45 engineers going to get trained at our headquarted in Hsinchu, Taiwan, informed Malik.
MediaTek’s sole motive behind this program is to promote ‘Design in India’ on a larger scale. For the company believes that once the design ecosystem in India takes off, the component ecosystem will start kicking in which will help the industry determine the real shape of Make in India for the electronics and smartphone manufacturing category.
When asked how important India market is for MediaTek, Malik replied, “India is one of the most important market for us now. This year there is a forecast of around 154 million smartphones and close to 137 million feature phones being sold in India for this year we see a lot of churn from feature phones to smart phones. Therefore, we are focusing strongly on the Indian mobile market at present”.
