Motorola smartphones market share stood at 5.6 per cent of the total smartphone shipment in 2017, bringing it to the top five position
Prashanth Mani, Motorola India head, said that Motorola’s focus was to create a balanced and profitable growth in the mobile handsets market in India. The mobile company, along with its parent firm, was ranked among the top five brands in terms of shipment during the October-December 2017 quarter.
With an all-new range of smartphones cued to be released, the Chinese technology major aims to go offline to expand its business. It forayed into the Indian market in partnership with Flipkart in 2014. Motorola handsets were earlier seen in the market but were driven out by newer phones giving tough competition.
The India head also added that India’s growing smartphone segment was filled with fluctuations and challenges. Motorola is eyeing on a balanced and profitable progress by acing the game with the introduction of Moto Hubs in offline markets, besides its presence on online e-commerce platforms. The company has designed its new smartphones that are yet to be released considering the customer requirements.
Partnership with Google
Motorola has joined with Google for its One Power smartphone. It has enrolled Google’s Android One programme and launched it in India. It has partnered with finance companies as well to boost its local manufacturing capacity in Chennai to 12 million units. Motorola India head said that One Power would have preinstalled Google apps like Google Lens and would receive security updates regularly. One Power is priced at Rs. 15,999 and is available in Flipkart. Motorola has announced that it will be one of its first smartphones to get the Android 9.0 Pie update.
Around 33.5 million smartphones were brought to India in the April-June 2018 quarter, of which, Xiaomi, Samsung, Vivo, Oppo and Transsion brands emerged as the leaders. Motorola had, at the same time, witnessed a decrease in its market share.
