At present, Nothing sells wireless stereo devices across 40 countries and claims to have supplied about half a million units
After setting itself steadily in the audio electronics segment, Carl Pei-led Nothing is now looking to make smartphones. It is planning to foray into the business in the third quarter of this year, Nothing India Vice-President and General Manager Manu Sharma revealed.
“Our strategy is to have a large base of customers using Nothing products, and the heartbeat of that is smartphone. If you look at the smartphone industry, it is sleeping. It is not exciting. It’s very predictable. We want to bring back optimism in terms of our approach, OS, ecosystem experience,” Sharma said.
Pei, who is the co-founder of OnePlus, said that Nothing is developing its own operating system (OS) for Phone (1), which will be built using Qualcomm’s Snapdragon mobile platform.
Sharma said that Nothing will expand the product portfolio to set up a full device ecosystem. Pei, while unveiling the company’s road map during a virtual conference, said that Nothing is looking to create an ecosystem of connected products, which will be an alternative option to Apple ecosystem but it will be open for other brands as well.
At present, Nothing sells wireless stereo devices across 40 countries and claims to have supplied about half a million units.
“Smartphones are one product that we are going to be launching in the third quarter of this year in India alongside the global launch,” Sharma said, adding that details of the devices will be disclosed later.
