Smartphone maker OnePlus is betting on offline marketing strategies to keep up its position in the Indian smartphone segment
OnePlus has announced its marketing strategy in India and is exploring new campaigns for promotional purpose. The smartphone maker has tied up with Reliance Digital for expanding its offline stores. It is planning to organize pop-up events across the country in November to promote its new series OnePlus 6T.
Betting on offline stores
OnePlus considers offline promotion crucial. Vikas Agarwal, General Manager, OnePlus India said that for OnePlus, offline mode was the strategic channel and online was the sales channel. He feels that offline stores are important to build a relationship with the customers and in the case of OnePlus, which is a newer brand in India, its importance is crucial. OnePlus currently has 10 stores live and said it wanted to add 14 stores by the end of this year.
OnePlus market share
As per a recently concluded market research by Counterpoint, OnePlus has a market share of 30 per cent in the smartphones segment in India. The respondents expressed their preference for OnePlus phones over the others which had resulted in an increase in the sales of this new brand. The CMR report attributed the growth to the company’s social media marketing strategies along with the grapevine communication.
Reports informed that OnePlus would be focusing more on the promotional strategies to stay in the game rather than launching another series in the entry-level and mid-range smartphone segments.
CMR report
The Counterpoint Market Research report shows that Vivo, Oppo, Asus, Samsung and Apple are among the leaders in the smartphone market in India. Although OnePlus emerged as highly preferred one, its share has dropped by 5 per cent.
OnePlus smartphones may witness a price change in the future due to the weakening rupee value. Its production and supply schedules have been affected by the declining rupee, said the India GM.
