With Keysight Technologies confident in India’s tech growth, Sadaf Arif Siddiqui takes charge as Marketing Director, bringing experience across telecom, defence and automotive sectors.
Keysight Technologies has named Sadaf Arif Siddiqui as Director, Marketing India, effective December 2025. In his new role, he will lead the company’s marketing strategy and ensure its strong presence in the Indian market.
Siddiqui has been associated with Keysight for more than 11 years. Before taking on this position, he served as General Manager, Industry Marketing, from April 2019 to December 2025, managing initiatives across industries such as telecommunications, aerospace, defence, and automotive.
Between January 2015 and April 2019, he worked as Business Development Manager, handling market expansion and customer engagement.
His journey with the organisation began when it was part of Agilent Technologies. From 2008 to 2014, Siddiqui handled multiple roles, including Marketing Programme Manager, Worldwide Education Programme Manager and Global Marketing Programme Manager (High Speed Digital).
Before joining Agilent, Siddiqui gained hands-on engineering and applications experience. He worked as a Field Application Engineer with Tektronix India from 2007 to 2008, and with Trident Infosol from 2004 to 2007, supporting customers in test and measurement, software and embedded systems solutions.
Siddiqui holds a Bachelor’s degree in Electronics Engineering from Aligarh Muslim University and a Post Graduate Diploma in Business Management (Marketing) from Symbiosis, Pune.
In his new role, Siddiqui is expected to support Keysight’s growth in India, as the company focuses on increasing its engagement with emerging technologies and expanding its footprint in the domestic electronics ecosystem.
