Tuesday, October 01, 2013: Philips Lighting India, the country’s leading provider of lighting solutions, unveiled its latest offering, the fourth ‘Philips Light Lounge’ spread across the area of 2000 sqft at Jayanagar in Bangalore today. Philips Light Lounge is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips like MyLiving, Essential, Lumiware accessories and desk lights in addition to the newly launched chic & stylish LED range for the upcoming festival season. Philips is buoyant about its plans to consolidate its retail presence in Karnataka and South India by opening more Light Lounges and Light Shoppes (Shop-in-shops) by the end of this year.
Speaking on the inauguration, Mr. Rahul Taneja – Business Head, Consumer Luminaires, Philips Lighting India said “In line with the continued company-wide focus on consumer lighting, Philips has rapidly increased its retail presence across important cities in India in the last two-three years. We are ecstatic about launching our fourth light lounge launch in Bangalore as we see a huge demand for the home lighting products. The Light Lounge in Bangalore will offer consumers the complete range of Home Decorative Lighting solutions under one roof.
With the launch of the newest Philips Light Lounge in Bangalore, the company now has 87 Light Lounges in India, in addition to 1050 Light Shoppes in the country. A home is a reflection of one’s personality, tastes and preferences and lighting can make a huge difference to the look and feel of the house. The Philips Home Decorative Lighting range is a unique offering in the market to cater to the evolving lifestyle needs of global Indians. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from a price of INR 575 and extends up to INR 60,000.
Each Philips Light Lounge will showcase lighting solutions for every application and space within a home, including the living room, bedroom, study, dining rooms, kitchen and bathroom. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements. The new Philips Light Lounge is located at Priority Concepts, #1360, 100ft Road, 9th Block, Jayanagar, Bangalore.
