April 16, 2015: With demand for electronic components growing in India, the Electronics Bazaar team interviewed 19 companies based in China and Taiwan. It emerged that as many as 12 of these are looking for distributors in India, while the remaining aim to reach out to new clients directly or by utilising their existing distributor base
In recent times, India has seen a sudden boom in the ESDM market driven by the government’s policies and subsidies, growing demand for the end products, and a special emphasis on education and training.
According to the India Electronics & Semiconductor Association (IESA), the Indian ESDM industry is expected to touch US$ 400 billion by 2020.
In the light of these developments, the EFY Expo India 2015 saw a gamut of international exhibitors. When the EB team interviewed these exhibitors, it discovered that a majority of them are looking for distributors in India since they are not yet operational in the country. The others either have distributors and plan on increasing their number or were planning to reach out to new clientele directly. The operational companies also aim to expand their clientele in the Indian market, primarily in the EMS, mobile phones and LED manufacturing industries.
At the Expo, these companies were represented by three trade organisations, namely, Taiwan Electrical and Electronic Manufacturers Association (TEEMA), China Electronics International Exhibition and Advertising Co. Ltd (CEIEC) and China Electronic Appliance Corporation (CEAC).
In this article, we highlight what these companies bring on board, both in terms of products and business opportunities.
COMPONENTS
Changzhou Shunye Electronic Co. Ltd: A manufacturer of diodes and rectifiers, the company aims to expand its business in the Indian market. “Currently, we are in the phase of understanding the market, and look forward to having a representative once we develop an understanding,” says Jun Jiang, general manager, Changzhou Shunye Electronics Co. Ltd.
www.shunyegroup.com.cn
Chengdu Z-Tech Polymer Material Co. Ltd: The company offers capacitors and lithium-ion battery diaphragms and sees its USP in the quality of the products it offers. “The applications for our products are in smart processes. As far as we understand, our products are of high quality as their capabilities are better than the ones available here. We don’t compromise on quality and pricing, so companies that invest in good quality are our target clients. We have received enquiries for our products and have been asked if we have an Indian agent. While we don’t have a representative in India yet, we are looking for distributors in India,” says Liang We Tang (left), vice president, Chengdu Z-Tech Polymer Material Co. Ltd.
www.cdzhitian.en.alibaba.com
Kyoujin Inc: The company manufactures screw drivers, cutter module designs and printer mechanisms. It aims to bring these products into the Indian market with a USP of low pricing. “We are not operational in India yet and are looking for resellers,” shares Carrie Lee, sales and marketing manager, Kyoujin Inc.
www.kyoujin.biz
Mepos Electronics Ltd: Targeting the LED and power product manufacturers, Mepos makes LED drivers, DC-AC converters, plugs and cords. The company looks at acquiring a distributor and supplying to India. “We have been studying the Indian market and see a vast market for our products,” shares Peter Pan, sales manager, Mepos Electronics Ltd.
www.mepospower.com
Panyu Datong Electronic Co. Ltd: This company manufactures passive components along with piezoelectric buzzer sound elements, buzzers and alarms, which are widely used in home appliances. Thus, it is targeting the consumer electronics market.
www.pydt.com
Shangdong DiYi Electronics Science & Technology Co. Ltd: This Chinese manufacturer deals in rectifiers, solar module diodes, connectors and other components. Currently, the company has no Indian representative and is looking to partner with a distributor to further its business prospects in the country.
en.sddydz.com
Shenzhen City Shangdingxin Technology Co. Ltd (China based representative of Din-Tek Semiconductor Co. Ltd): Primarily dealing in MOFSETs, LED drivers, voltage protectors, etc, the company sees a wide demand for its products in the country. “We are currently looking for a distributor in India, and going further, as the business grows, we might look at a manufacturing unit as well,” says Sarah Wu, overseas sales, Din-Tek Seminconductor Co. Ltd
www.din-tek.jp
Suqian Huahong Electronic Industrial Co. Ltd: The company manufactures electrolyte capacitors. “We are looking for distributors mainly, as our end consumers are manufacturers. The distributor will help us get more business, which will allow us to export large quantities. This will help us save costs and the manufacturer can get the products at a lower cost,” says Jacky Lu (right), export manager, Suqian Huahong Electronic Industrial Co. Ltd.
Wuhan Lixing (Torch) Power Sources Co. Ltd: Dealing in a wide range of batteries, the company aims to reach out to clients looking for dry, lithium-ion and rechargeable batteries. “This is our first visit to India, so we are working towards understanding the market. Now we will go back and touch base with the people we met and decide on our roadmap for the country,” says Ingrid Song, vice manager-overseas sales, Wuhan Lixing (Torch) Power Sources Co Ltd.
www.lisun.com
Xian Xiwuer Electronic & Info Co. Ltd: Dealing mainly in capacitors, Xian Xiwuer currently operates in India through its Indian agent, Jinmei Electronics. The company plans to expand its market reach in the country through its existing agent. “We won’t look at hiring any distributor currently but are looking at more clients to procure our products,” says Li Dong (right), manager (overseas sales), Xian Xiwuer Electronic & Info Co. Ltd.
www.xiwuer.com/eng
Zhejiang Brifar Electric Co. Ltd: The company manufactures connectors, sockets and cabling. It is looking for clients in the automobile and consumer durables sector.
www.brifar.com
Zhejiang Jialong Electron Co Ltd: “Our target clients are manufacturers for holders, switches and sockets. We are not looking at acquiring a distributor but will deal directly with the customers. We already work with some companies in India,” says Edward Pan, international trade department manager, Zhejian Jialong Electron Co. Ltd.
www.calonsw.com/en
SMT MACHINES
Zhuhai Ascend Technology Co. Ltd: “We already have a corporate office in India but we will be looking at expanding our business and acquiring more clients for our SMT machines as there is strong demand for our machinery,” says Huang Li Bo (left), manager, Zhuhai Ascend Technology Co. Ltd.
www.ascending.com.cn
Guangzhou Ceprei Instrument & Equipment Corporation: The company offers quality and protection equipment and services. It looks at extending its services to the Indian market.
www.ceprei.com
TEST & MEASUREMENT (T&M)
Microtest Corporation: A Taiwan based company, which deals in test and measurement equipment, Microtest plans to make it big in the Indian market. Currently, the company is targeting the Indian electronics market through exhibitions and the acquisition of one distributor and some sales personnel. “We recently hired a sales executive and are now looking at hiring another distributor as the demand for our products is growing,” shares Summer Chou, export sales manager, Microtest Corporation.
www.microtest.com.tw
Shenzhen Victor Hi-Tech Co. Ltd: This company manufactures test and measurement equipment including multimeters, function generators, analogue meters and others. The company aims to gain a clientele in the Indian market.
www.china-victor.com
TECHNOLOGY
AGC Asia Pacific: Specialising in mobile cover glass, AGC Asia Pacific aims at entering the growing Indian solar and mobile phone market. Though the company currently doesn’t have any distributors in India, it is looking at hiring one to market its products locally. Moreover, Takako Kanoh (left), executive director, electronics business division, AGC Asia Pacific Pte Ltd, adds, “We also look at brands like Karbonn and Micromax, which are expanding widely in the country, to procure our cover glass for their smartphones.”
The company is already known in India for its commercial glass brand, Asahi.
www.agc.com/english/
Fortrend Taiwan Scientific Corp: With more than 20 patents in touchscreen panels, Fortrend Taiwan aims to reach out to Indian consumer electronics manufacturers who use touch panels. Looking for distributors, Fortrend aims to reach mobile phone, computer screen and television screen manufacturers to market its products. “We see a growing market for consumer durables in India, specifically mobile phones and even televisions and computer screens. We aim to engage with Indian manufacturers looking for touch displays for their products,” says Daniel Liu, general manager, Fortrend Taiwan Scientific Corp.
www.touchpanelpro.com
Smartchip Microelectronics Corp: To provide supply chain management solutions, Smartchip plans to bring its RFID products to the Indian market. The company is looking for partners or distributors to build its clientele in India.
“We are producing technology based on RFIDs, and we have a good client base in China and also in the Middle East. Now, with the changing face of the Indian market, we see a huge potential here. We have observed that our products are suitable for the Indian market as the country’s exports are high, which requires inventory, logistics and warehouse management, for which we offer solutions. This is our first visit to India and we are looking at hiring someone who has a relevant database and understanding of the market to help us get in touch with new clients,” shares Madhawan Misra, software engineer, Smartchip Microelectronics Corp.
www.smartchip.com.tw
To know more about or get in touch with these companies, drop us an email at myeb@efy.in.
