Country’s second-largest telecom service provider Vodafone India, in its strategic digital focus, is embracing Artificial Intelligence (AI) and Big Data technologies to enhance consumer experience, reported ET.
“Technologies such as Artificial Intelligence and Big Data are helping us understand customer preferences better and that enable us to cater to them accordingly,” a Vodafone executive told ET Telecom in a recent conversation.
Customers, according to the telco, proactively receive most appropriate plan or pack options to choose from basis the history of their voice and data usage.
The English Daily stated that new comer Reliance Jio and market leader Bharti Airtel are focusing on digital delivery of services for better consumer experience through in-built app to offer bill payments, plan change and value-added services (VAS).
The Mumbai-based telco, however, said that in a present landscape subscriber seek immediate and efficient resolution to their problems, digitalisation is the only way forward. The company said that such digital initiatives help it to offer them personalized products and services to its 22.5 crore subscribers.
Building an integrated ecosystem of digital products might require upfront investments but helps in reaping the benefits in years to come, the executive added.
