Xiaomi Debuts Sub-Brand POCO to Deliver Performance

POCO F1 featuring eight hours of non-stop gaming at high frame rates without getting slowdown

POCO, a sub-brand from global technology leader Xiaomi, made its debut with a mission to deliver performance. Created by a team within Xiaomi, the sub-brand seeks to redefine the smartphone experience by offering the performance with no frills.

The company plans to make products available to everyone at an honest price tag. However, it will hit the shelves in India on August 29th starting at INR 20,999 and roll out around the world gradually.

Will enable users to enjoy gaming at high frame rates

POCO F1 features the flagship Qualcomm Snapdragon 845 platform, the LiquidCool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage, and a long-lasting 4000mAh battery.

Moreover, it features a 4000mAh battery that can sustain 8 hours of non-stop gaming. Coupled with up to 8GB LPDDR4x DRAM and 256GB UFS 2.1 storage, it easily achieves an AnTuTu score that exceeds 290,000.

- Advertisement -

With these features, it is expected to be a solution for power users who enjoy gaming at high frame rates and use intensive applications without worrying about slowdowns and overheating. The company also mentioned the internal testing which shows that the system is 300 per cent more effective than non-liquid cooling solutions as it allows heat from the CPU to dissipate quickly.

AI dual camera with 20MP front camera

POCO F1 churns out images with its Artificial Intelligence (AI) dual camera consisting of a 12MP Sony IMX363primary sensor with Dual Pixel Autofocus, together delivering photos even in low light and backlit scenarios.

On the front, it deploys a 20MP sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8μm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos such as AI Portrait, AI Beautify, and AI Scene Detection.

The product also comes with an infrared illuminator and infrared camera on the front, allowing the AI face unlock feature to securely unlock the device both in pitch-dark conditions as well as in bright daylight.

MIUI for POCO

MIUI has been customised on POCO F1 for a lighter, faster and smoother experience. The company introduced a system optimisation feature called turbocharged engine to deliver faster app startups, gaming performance and a faster-swiping experience.

With a new POCO Launcher, the smartphone comes with an app drawer that can automatically categorise apps, thus, helping users finds apps easily. Based on Android 8.1 Oreo, MIUI for POCO prioritises security with regular patches and updates from Google. It will receive the Android P update in the near future.

Armoured Edition with DuPont Kevlar

POCO F1 Armoured Edition with a back panel made of DuPont Kevlar also made its debut. Its textured surface gives POCO F1 a unique appearance and provides a comfortable grip.
POCO F1 is also available with polycarbonate backs in graphite black, steel blue and rosso red. POCO F1 will retail at INR 20,999, INR 23,999, and INR 28,999 for the 6GB+64GB, 6GB+128GB and 8GB+256GB respectively.

The Armoured Edition comes in a single 8GB+256GB configuration and will retail at INR 29,999. POCO F1 will go on sale on the mi.com website and on Flipkart from August 29th 2018, starting at 12 PM. It also brings a first sale offer with HDFC Bank which extends an INR 1000 instant cashback to all HDFC credit and debit cardholders. This will bring down the price of all POCO F1 smartphones by Rs 1000.

- Advertisement -
Loading form…

Industry's Buzz

SK Hynix

SK Hynix Backs Optical Interconnects for AI

0
South Korean memory maker backs co-packaged optics to replace copper links and break the 'AI memory wall' in data centres.  South Korean semiconductor giant SK...
Representational image of a satellite

Finnish SAR Imagery Specialist Forms Its India Unit

0
The formation of ICEYE India follows the formation of its German subsidiary last month. The move aims to tap into, what the company describes...
Nexperia

Europe-China Differences Leads to a Split in Nexperia

0
The Dutch chipmaker’s China unit said that a new production line which will produce 12-inch silicon wafer up to 100 percent domestically will be...

Kaynes Technology, BOSGAME Sign MoU To Expand In India

0
The partnership will also explore opportunities for product localisation, value addition, and greater participation in India’s growing electronics ecosystem Kaynes Technology India Limited and BOSGAME...
Piyush Goyal, Minister of Commerce and Industry, Government of India

India, Japan to Deepen Semiconductor and AI Cooperation During Goyal’s Visit 

0
Dedicated semiconductor and AI discussions will anchor Piyush Goyal’s Japan visit, with India seeking greater Japanese investment and technology partnerships. Union Commerce and Industry Minister...

Learn From Leaders

(L-R) Nikesh Gondchawar, Strategic & Technical Advisor – Robotics Manufacturing; Shrikrushna Kakade, Founder Partner; Nikhil Kakade, Senior Technical Advisor – Robotics & Control Systems, SlightGen Solutions LLP

“A Made-In-India Robotic PCB Soldering System That Automates The Through-Hole Soldering Process!” – Shrikrushna...

0
Electronics manufacturing is complex, and automation often comes at a high cost. To bridge this gap and offer a more affordable solution in India,...
Navdeep Narula, Executive Director, Client and Endpoint Solutions, Ingram Micro, India

“Enterprise Computing Is Shifting From CPU to GPU And Now Toward NPU-Based Systems ”...

0
The shift from CPU to GPU to NPU-based computing is redefining today’s enterprise endpoints. In an exclusive conversation, Navdeep Narula from Ingram Micro discusses...

India’s Robotics Push Opens New Hardware Opportunities

0
How do you build India’s physical AI future when critical robot components still come from overseas? Niqo Robotics reveals where the gaps remain.  India’s push...
Gadhadar Reddy, CEO and Founder, NoPo Nanotechnologies

How A Material Thinner Than Human Hair Could Transform EV Batteries And Electronics –...

0
What if a material 200,000 times thinner than a human hair could transform EV batteries, semiconductors, and advanced electronics? NoPo Nanotechnologies is making that...
Raja Rajeev Kumar, Mentor at IIT Startups, Chairman of the Board of Trustees, LaxmiRamaVarma Holdings International, and Founder and CEO, ChromoSoul Ventures

“Build Strong Startups, and Funding Will Follow”- Raja Rajeev Kumar, IIT Startups, LaxmiRamaVarma Holdings...

0
While AI and software startups attract attention and capital, electronics ventures often struggle for both. Raja Rajeev Kumar from IIT Startups, LaxmiRamaVarma Holdings International...

Startups

(L-R) Sri Kusulu Devalla, Co-Founder and Hetendra Singh Rathore, Founder, Segritech

“We don’t just sort fruit; we match every quality grade with the right buyer.”...

0
An agritech startup has developed an AI-powered machine that sorts and grades fruits directly on farms, helping reduce post-harvest losses by connecting produce with...
Akshar Vastarpara, Founder and CEO, Vicharak

“Our SBCs Are Designed As Complete Edge-Computing Platforms That Combine Everything On A Single...

0
An Indian startup builds affordable edge AI boards for robots, drones, and industry, positioning them as Raspberry Pi alternatives. In an EFY interview with...
Dr Naveen Yanduru, CEO, Axiro Semiconductor Private Limited

“India Can Lead In IP—If It BacksIts Own Builders”

0
Axiro Semiconductor designs RF and satellite chips, ships millions worldwide, and retains its startup mindset while tackling complex technical challenges. In a conversation with...
Dr Sanjay Ahuja, Founder and CEO of Cionlabs, India

“We are solving India-specific challenges rather than offering generic ‘black box’ IoT solutions.”

0
From hybrid mesh networking to AI-enabled edge devices, an Indian IoT startup is developing home-grown solutions to improve connectivity, strengthen privacy and support the...
RTLS

Amimotion’s World-Smallest UWB Tags That Give Factories A Digital Nervous System For Physical AI

0
A Bengaluru startup is turning factories into intelligent spaces with tiny UWB tags, AI-powered visibility, and real-time tracking that can automate workflows, improve safety,...